Anderson Marketing Blog

Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?

Millennials, by definition, are those born between 1982 and 2000. They came of age in the new millennium and are more diverse than any other generation, growing larger as young immigrants continue to come to the United States. As of a census completed in 2015, millennials surpassed the baby boomers as the largest living generation. Want to know what they think about healthcare? Read on.

Many people think digital marketing is king. But 1:1 multi-touch direct mail campaigns have repeatedly proven themselves the most effective way to convert prospects. So, why not have the best of both worlds? Addressable digital marketing is the answer.

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

The stakes couldn’t be higher. Statistics show that after folks sign up for a Medicare plan, fewer than 30%
ever switch. Which means once you get them, you’ll most likely keep them. And, of course, the longer you
keep them, the more they’re worth. We’re talking about lifetime value, or LTV.

Imagine the possibilities if you could connect with potential customers all over the world in a matter of minutes, and increase your brand awareness, website traffic, and sales at the fraction of the cost.  With over 3 billion internet users, and 2 billion of which having active social media accounts, social media is quickly becoming a substantial part of every marketing strategy.    

Direct mail is a traditional marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. On the other hand, online marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online marketing spend is forecasted to account for 35% of total budgets in 2017. 

Knowing how to implement tricks of the trade and best practices from direct mail marketing to help with online marketing success will prove advantageous in the success of your overall marketing campaign.

In many ways, purchasing Medicare Advantage insurance is no different than buying
other products in today’s internet-fueled marketplace. Competition abounds. Comparison is easy. Savvy seniors have access to powerful tools and avidly shop for the best deal. Leverage our original Medicare research to make your website best in class and a lead machine.

Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow. 

Over the last decade, the casino industry has wisely moved to utilize multi-channel digital marketing. Although direct mail is still the preferred channel of casino players, the need to fully embrace digital marketing is crucial to successfully expanding a casino’s players club. Casinos need to communicate using channels and media that their potential customers regularly use to engage and entice them to visit their property.