Anderson Marketing Blog

Admittedly, it’s not brain surgery. And it won’t solve world hunger. But the practice of transforming a corporate litany of product or service features into dynamic, can’t-live-without-‘em benefits can often mean the difference between generating a qualified lead...and suffering the deafening silence of non-response.

Reading blogs is like Christmas shopping... your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, would you prefer to go to 20 different websites or have all of those sites available in one single location? With an RSS reader, it's like shopping in Santa's Workshop with all the gifts in one location!

Why USPs are key to winning new customers, yet so rare.