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Social Media: Sound Off! How to Succeed in the New Age of Silent Movies

By Steve Stanard on Jul 11, 2018 10:00:00 AM

Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?

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Millennials & Healthcare: What Marketers Need to Know

By Erica Cohen on Jun 20, 2018 10:00:00 AM

Millennials, by definition, are those born between 1982 and 2000. They came of age in the new millennium and are more diverse than any other generation, growing larger as young immigrants continue to come to the United States. As of a census completed in 2015, millennials surpassed the baby boomers as the largest living generation. Want to know what they think about healthcare? Read on.

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4 Key Results from Utilizing Addressable Digital Marketing

By Scott Hopkins on Jun 13, 2018 10:00:00 AM

Many people think digital marketing is king. But 1:1 multi-touch direct mail campaigns have repeatedly proven themselves the most effective way to convert prospects. So, why not have the best of both worlds? Addressable digital marketing is the answer.

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5 Medicare Marketing Best Practices

By Melinda Risolo on Jun 5, 2018 10:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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Why Medicare Age-In Prospects Need More TLC from Medicare Marketers

By Scott Hopkins on May 15, 2018 10:00:00 AM

The stakes couldn’t be higher. Statistics show that after folks sign up for a Medicare plan, fewer than 30%
ever switch. Which means once you get them, you’ll most likely keep them. And, of course, the longer you
keep them, the more they’re worth. We’re talking about lifetime value, or LTV.

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5 Tips to Boost Your Social Media Efforts

By Tina Duong on May 3, 2018 10:00:00 AM

Imagine the possibilities if you could connect with potential customers all over the world in a matter of minutes, and increase your brand awareness, website traffic, and sales at the fraction of the cost.  With over 3 billion internet users, and 2 billion of which having active social media accounts, social media is quickly becoming a substantial part of every marketing strategy.    

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4 Direct Mail Best Practices That Can Be Applied to Online Marketing

By Lynnea Schnelle on Apr 25, 2018 10:00:00 AM

Direct mail is a traditional marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. On the other hand, online marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online marketing spend is forecasted to account for 35% of total budgets in 2017. 

Knowing how to implement tricks of the trade and best practices from direct mail marketing to help with online marketing success will prove advantageous in the success of your overall marketing campaign.

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Medicare Research Takeaway: 3 Website Features Medicare Marketers Must Have

By Scott Hopkins on Apr 11, 2018 10:00:00 AM

In many ways, purchasing Medicare Advantage insurance is no different than buying
other products in today’s internet-fueled marketplace. Competition abounds. Comparison is easy. Savvy seniors have access to powerful tools and avidly shop for the best deal. Leverage our original Medicare research to make your website best in class and a lead machine.

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Medicare Marketing: 3 Essential Steps for Converting Late Retirees

By Scott Hopkins on Mar 14, 2018 10:00:00 AM

Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow. 

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Casino Marketing: Customer Acquisition Rundown

By Russ Machus on Mar 6, 2018 10:00:00 AM

Over the last decade, the casino industry has wisely moved to utilize multi-channel digital marketing. Although direct mail is still the preferred channel of casino players, the need to fully embrace digital marketing is crucial to successfully expanding a casino’s players club. Casinos need to communicate using channels and media that their potential customers regularly use to engage and entice them to visit their property.

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Tick Tock: The Importance of Speed of Response to Your Marketing ROI

By Scott Hopkins on Feb 27, 2018 10:00:00 AM

Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.

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How to Integrate Video into Your Marketing Strategy

By Ben Brown on Feb 21, 2018 10:00:00 AM

Video on the internet is bigger than ever, and it's going to keep going this way. Both commercial and social activities for people have moved rapidly to smartphones, and video is a big part of this trend. Read on to learn more about the video phenomenon and how you too can integrate video into your digital marketing strategy.

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Business Intelligence = Big Gains

By Scott Hopkins on Feb 15, 2018 10:00:00 AM

Marketing data is everywhere. So how can Medicare marketers still achieve that incremental gain year over year? Through business intelligence (BI), that's how. Continue on for a quick rundown on how BI can fuel your marketing efforts and result in big ah-has and big gains.

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Brokers: An Insurance Marketer's BFF

By Scott Hopkins on Feb 6, 2018 10:00:00 AM

Creative destruction. It’s nature’s way of powering progress by replacing old ways
of doings things with new and better ones. But some approaches never fall to the hammer of innovation—because they continue to work. In the insurance business, cultivating broker relationships is one of those things.

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Insurance Marketing: How to Increase Retention

By Scott Hopkins on Jan 30, 2018 10:00:00 AM

The ancient law of customer retention still holds: it costs you much less to keep a customer than to acquire a new one. Why, then, do so many insurance brands scrimp on communications and only “talk” to their clients when it’s time to renew a policy? A smart retention strategy involves building loyalty through consistent, valuable, personalized communications, and positioning your brand as a benevolent resource—not just a source of transactions.

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Insurance Marketing: 3 Essential Direct Mail Tactics for Marketing Success

By Melinda Risolo on Jan 17, 2018 10:00:00 AM

The more things change, the more they stay the same. Insurance direct mail is booming today just as it was decades ago. And it’s every bit as specialized and competitive as ever. Read on for three tactics every insurance marketer MUST know to get the best response from direct mail.

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Medicare Marketing: Increase Your Prospect Universe and Increase Your Opportunities

By Scott Hopkins on Jan 9, 2018 10:00:00 AM

Let's talk about putting more on the Medicare marketing menu—how to increase your prospect universe and your Medicare opportunities. Read on to find out more on how to leverage data sources to expand your marketing universe.

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Direct Mail Marketing: The Importance of Holdouts

By Scott Hopkins on Dec 12, 2017 10:00:00 AM

TV. Web. Radio. Mobile. Outdoor. Your Medicare audience is showered with marketing impressions every
nanosecond. So, your boss and others may question the value of direct mail. Why should we continue to invest in it? Let's review how direct mail delivers and the importance of the holdout.

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Generational Marketing: The Rundown on Baby Boomers, Gen X, and Millennials

By Christi Watson on Dec 7, 2017 10:00:00 AM

Generational marketing continues to be a relevant topic for many marketers today—specifically the differences between generations and the impact on marketing strategies. Generations exhibit similar characteristics such as communication, shopping, and motivation preferences because they experienced comparable things at approximately the same life stage and through similar channels. Different experiences equate to different marketing messages.

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Marketing Quick Take: The Rise of Influencer Marketing

By Alexa Behl on Nov 29, 2017 10:00:00 AM

Did you know that only 3% of participants in online conversation generate 90% of the impact online? It may be no surprise that marketers would want to team up with these influential people and tap into those conversations to build brand awareness. Here's what we like to call a marketing quick take at what influencer marketing is, and how to potentially incorporate it into your marketing strategy.

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Insurance Marketing Must: Life Stage Brings Incremental Gains

By Scott Hopkins on Nov 15, 2017 10:00:00 AM

Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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Geofencing: Hyper-local, Hyper-targeted, and Hyper-smart

By Mike Campbell on Oct 25, 2017 12:00:00 PM

Even if you haven't utilized geofencing yet, you've probably heard about it. It's pretty powerful. Geofencing is even more precise than geo-targeting—a very specific virtual perimeter is set up using latitude and longitude coordinates. Once a device enters a virtual perimeter, the consumer receives ads on their device. Read on to get the rundown on this location-based marketing strategy.

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Marketing Insurance to Gen X Women: The 7 Immutable Laws

By Scott Hopkins on Oct 18, 2017 10:00:00 AM

Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Don't Miss Out: 3-Step Guide to Successful Micro-Moment Strategy

By Melissa Martinez on Oct 4, 2017 10:00:00 AM

You may have heard the term Micro-Moment and thought to yourself—is that just a tiny moment in time? Not exactly.

A Micro-Moment occurs when people reflexively turn to a device to act on a need to learn, do, discover, watch, or buy something. They are intent-rich moments when decisions are made and preferences shaped.

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Healthcare Marketing: IoT in Full Effect

By Taliyah Ferris on Sep 19, 2017 10:00:00 AM

What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.

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5 Tips for SEO Success in Voice Search

By Jason Hien on Sep 13, 2017 10:00:00 AM

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.

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The Marketing Scorecard: Anderson's Proprietary Diagnostic Tool

By Scott Hopkins on Sep 6, 2017 10:00:00 AM

Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.

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9 Musts for a Great Direct Marketing Campaign

By Michael Walton on Aug 30, 2017 10:00:00 AM

Launching a direct marketing campaign is a bit like piloting an airplane: skip the preflight details and you could be making an emergency landing in some remote cornfield; overlook the basics and you could be setting yourself up for a crash. Long before you roll down the runway, make sure you haven’t neglected to address these 9 musts for implementing a great direct marketing campaign.

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How to Build a Blockbuster Buyer Persona

By Lauren Gilde on Aug 23, 2017 10:00:00 AM

For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.

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Medicare Marketing and You: Working with CMS 101 + New Guidelines

By Lila Swedarsky on Aug 2, 2017 10:00:00 AM

While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.

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Financial Services Marketing to Gen X Home Buyers

By Nadia Dahdouh on Jul 26, 2017 10:00:00 AM

While the baby boomer and millennial generations have been an endless source of media fascination from past to present, there is an important “middle child”, so to speak, generation sandwiched in there, and its name is Generation X. Gen Xers are unique, and so are their buying habits. Specifically, we'll talk about Gen X home buying attitudes and what they mean for financial services marketers.

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Tracking Social Media: Vanity vs. Actionable Metrics

By Kate Gauthreaux on Jul 12, 2017 10:00:00 AM

Social media has become a key component of a direct marketer's integrated marketing mix. When utilizing social media, it's crucial to determine goals and success metrics. Here's the scoop to help you define those actionable metrics.

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Ted Talks: Anderson Origins

By Lauren Gulley on Jun 21, 2017 11:00:00 AM

If you're curious about how Anderson Direct & Digital came to be, we've got a quick rundown for you direct from our owner and CEO Ted Tietge (complete with those fun throwback pictures we all love to see).

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Happy Pride Month: LGBTQ Inclusion Marketing Rundown

By Lauren Gulley on Jun 13, 2017 10:00:00 AM

It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.

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5 Keys to a Successful Bilingual Campaign

By Linda Harloff on May 25, 2017 10:00:00 AM

Are you hesitant to develop a bilingual campaign? Overwhelmed or concerned about the time it will take and if you're approaching it correctly? With the population who speaks a non-English language at home almost tripling in the past 30 years, it may be time for you to consider developing a bilingual marketing campaign.

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Building Your Pipeline with Instagram: 8 Quick Tips to Ensure Success

By Allison Whitmer on May 18, 2017 10:00:00 AM

Instagram is one of the largest social media platforms, boasting 600 million active monthly users. Nearly 60% of users say they discover new products on Instagram and 75% take an action in response to a post.  That’s a large audience of potential clients ready to interact with your brand, but are you ready to take on the ‘gram? 

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5 Critical Tips for Medicare Direct Mail

By Melinda Risolo on May 10, 2017 8:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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Value In Use: A Nurture Tactic for Today's Consumer-Centric World

By Melissa Martinez on Apr 18, 2017 8:00:00 AM

There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.

Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”

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5 Easy Steps to Determine Marketing Testing Priorities

By Mike Campbell on Apr 12, 2017 8:00:00 AM

Whether the objective is to increase leads or reduce costs—whether the channel is online or offline—we are often overloaded with more ideas than we have time or resources to test. Since each marketing campaign is an opportunity to learn and improve results, it’s important to maximize the efficiency of your testing by making the correct strategic choices when “all” isn’t a possibility.

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3 Questions to Ask Before Starting Your Medicare Marketing Campaign

By Lila Swedarsky on Apr 5, 2017 9:47:00 AM

When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.

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The Appeal of Something Real: Tangible Marketing Beyond Digital

By Steve Stanard on Mar 29, 2017 8:00:00 AM

Last November, I attended the Adobe MAX conference in San Diego. It was a massive event held over 4 days, attended by tens of thousands of creative pros from around the globe. The conference consisted of training sessions for Abobe software products, keynote speakers like fashion designer Zac Posen and filmmaker Quentin Tarantino, and much more, all designed to inspire creativity and, of course, promote all things Adobe.

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4 Steps to Successful SEO [Video Series]

By Lauren Gulley on Mar 22, 2017 8:00:00 AM

Here at Anderson, we like to develop videos that assist fellow marketers in getting their marketing to work harder for them. One of the topics we get a lot of questions from our clients about is SEO strategy. Because everyone wants great SEO, but are not always sure how to get it.

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MARKETING MINUTE VIDEO: 5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

By Lauren Gulley on Mar 17, 2017 4:09:42 PM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.

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LGBTQ Marketing Plan of Action

By Leah Smith on Mar 15, 2017 9:30:00 AM

If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.

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5 Examples of Successful LGBTQ Marketing Campaigns

By Leah Smith on Mar 8, 2017 10:20:00 AM

Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.

By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon. 

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MARKETING MINUTE VIDEO: 4 Things Marketers Should Know About the LGBTQ Community

By Lauren Gulley on Mar 3, 2017 8:53:38 AM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community

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5 Must-Haves When Including LGBTQ in Your Marketing Campaigns

By Leah Smith on Mar 1, 2017 9:30:00 AM

Being successful at LGBTQ marketing means having a specific set of LGBTQ Creative Guidelines. While some companies have hit the mark with LGBTQ advertising, like Honeymaid's LGBTQ Campaign, others wound up actually offending this community due to lack of truly understanding this audience and the diversity within in it, like the infamous Heineken Light Beer commercial.

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MARKETING MINUTE VIDEO: 5 Reasons Why You Must Have LGBTQ Marketing Strategies

By Lauren Gulley on Feb 24, 2017 7:00:00 AM

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 reasons why you must have LGBTQ marketing strategies.

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4 Things Marketers Should Know About the LGBTQ Community

By Leah Smith on Feb 22, 2017 9:30:00 AM

4 Things Marketers Should Know About the LGBTQ Communities

(1) How Large the LGBTQ U.S. Community Is

  • 5.8% of Americans identify as gay, lesbian, bisexual or transgender. As younger adults are consistently more likely to identify as LGBTQ, these numbers are expected to increase as more individuals become comfortable revealing their orientation.
  • 2.4 million LGBTQ adults over 50 in the U.S., which is expected to double by 2030.   
  • 5.6% of 18 to 44 year-olds identify as lesbian, gay, bisexual or transgendered.
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2016 Marketing Stats to Optimize 2017 Marketing Plans

By Piper Bloom on Feb 20, 2017 1:53:24 PM

To help you perfect your Marketing Strategy, you'll need to keep a pulse on overarching trends that developed in 2016. Read on for insights from the DMA's 2016 Response Report and Anderson's predictions on how these trends will shape the future of marketing.

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5 Reasons Why You Must Have LGBTQ Marketing Strategies

By Leah Smith on Feb 15, 2017 9:20:00 AM

If you haven’t already incorporated LGBTQ strategies into your marketing plans, you could be missing out on a huge opportunity. Here are 5 reasons why you must have LGBTQ marketing strategies.

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3 Powerful Insights to Include Women in Your Next Marketing Campaign

By Lauren Gulley on Feb 8, 2017 9:30:00 AM

As we continue with our inclusion series, we will now shift our focus to how marketers can include women, most effectively, in their marketing efforts. We will take a look at why this segment of buyers is so powerful and a few insights gleaned from original research Anderson conducted.

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Key Insights to Including African Americans in Your Marketing Strategy

By Jason Chambers, PhD on Feb 1, 2017 9:06:02 AM

For our latest installment of our inclusivity series, we interviewed Dr. Jason Chambers about the complexities and nuances of marketing to the African American community. Dr. Chambers is an expert on the African American consumer market, Professor at the University of Illinois, and author of the book Madison Avenue and the Color Line: African Americans in the Advertising Industry. Read on for his insights:

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5 Digital Trends for 2017

By Melissa Martinez on Jan 19, 2017 9:21:46 AM

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.

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One Label, Many People: How to Include US Hispanics in your Marketing Efforts

By Syra Villarreal on Jan 11, 2017 10:09:00 AM

The Stats

The US Hispanic population continues to be the fastest-growing minority segment in the US. In 2014, there were 55.3 million Hispanics in the United States, accounting for just over 17% of the total US population. That’s about 15% of the total adult population and 22% of US millennials.

Hispanics tend to be younger than the general market and have larger families, a larger percentage was born in the digital age, and the share of adult Hispanics born outside of the US has been steadily declining (48.7% in 2014 vs. 55% in 2007). And lastly, Hispanics have a collective buying power of $1.2 trillion.

Their buying power alone makes them a lucrative marketing target, but before you rush to include this segment, you need to know more about it. How can you include them in your marketing efforts?

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What's Hot in Creative: 5 Design Trends for 2017

By Ben Brown on Jan 4, 2017 10:09:00 AM

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts. 

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Recap: How These 5 Hot Digital Trends Played Out in 2016

By Melissa Martinez on Dec 21, 2016 8:10:34 AM

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what these trends were and how they panned out over the year.

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Top 5 Most-Viewed Blog Posts of 2016

By Piper Bloom on Dec 7, 2016 8:00:00 AM

Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:

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A Quick-Start Guide to Key Metrics on Google Analytics

By Lauren Gilde on Nov 23, 2016 8:00:00 AM

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

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Millennials and Home Ownership: The American Daydream?

By Mimi Flowers on Nov 10, 2016 11:58:13 AM

Along with having a new car or two in the driveway, a job for life, two kids and perhaps an adorable dog, owning a home has always been a central part of the American dream.  Things like a reasonable housing market; a stable, robust domestic economy and wide, post-war use of the G.I. Bill, made that dream much more achievable for the Silent Generation (born from the late 40s to the early 60s) and Baby Boomers (born in the years following World War II). 

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Millennials and Their Money: The Rise of Generation Y is Turning Traditional Banks on Their Ear

By Mimi Flowers on Oct 27, 2016 1:58:31 PM

At 75 million strong, Millennials have officially surpassed Baby Boomers as the nation’s largest consumer group.  But this younger generation faces many financial challenges which at the same age their elders did not, notably an uncertain world economy, comparatively large student debt, reduced upward mobility, plus a big erosion in middle-class spending power. 

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Making Email Work for You: 10 Email Hacks that Drive Business

By Melissa Martinez on Oct 11, 2016 3:45:26 PM

What is the preferred marketing channel people choose to be communicated to over any other channel? 72% of consumers surveyed said Email, the oldest digital medium still in use.

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MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell

By Lauren Gulley on Oct 6, 2016 1:48:30 PM

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

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Customer Intelligence in a Nutshell: CI Series Recap

By Lauren Gulley on Sep 23, 2016 8:31:28 AM

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

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MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data

By Lauren Gulley on Sep 1, 2016 8:00:38 AM

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here

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How to Write a Business Case Using Customer Intelligence Data

By Deb Morel on Aug 24, 2016 7:00:14 AM

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”

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Changing the Game: Evolving Casino Marketing Strategies to Include Millennials

By Russ Machus on Aug 17, 2016 8:00:21 AM

As we all know, no business can grow and thrive by remaining static and ignoring changing demographics. Each generation has characteristics that must be understood to effectively communicate and provide experiences that engage patrons to become loyal customers. The gaming industry is keenly aware of this and has been urgently focused on steps to modify their marketing strategies and their casino environment to appeal to the younger generation without interfering with the experience of their core players. The casino industry mainstay demographic, Baby Boomers (ages 52-70), will eventually “age-out”, and growth for the gaming industry will rely on their ability to adjust to generational preferences, especially the Millennials.

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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Lauren Gulley on Aug 3, 2016 8:51:39 AM

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here

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Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Deb Morel on Jul 27, 2016 7:30:37 AM

Churn: the annual rate in which customers leave a brand.

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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon

By Lauren Gulley on Jul 21, 2016 12:21:18 PM

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here

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360 Video Marketing Examples That Blow Your Mind

By Leah Smith on Jul 13, 2016 8:00:50 AM

360 video marketing is here and it's pretty exciting! During this year’s Fast Company's Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we were treated to an exclusive experience of Samsung’s Gear 360.

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Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon

By Deb Morel on Jul 7, 2016 8:00:53 AM

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

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MARKETING MINUTE VIDEO: 5 Steps To Get More Bang for your Marketing Buck Through Customer Segmentation

By Lauren Gulley on Jun 29, 2016 8:28:25 AM

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here

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Getting Smart About Customer Segmentation: 5 Steps To Get More Bang for your Marketing Buck

By Deb Morel on Jun 22, 2016 8:00:45 AM

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here

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VIDEO EXCLUSIVE: Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

By Lauren Gulley on Jun 15, 2016 8:30:03 AM

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

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Customer Intelligence: What You Don't Know Could Hinder Your Sales & Marketing Growth

By Deb Morel on Jun 8, 2016 8:00:50 AM

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.

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Infographic: Key Ingredient #4 to a Successful SEO Campaign

By Leah Smith on Jun 3, 2016 8:30:32 AM

In case you missed our last post on the fourth of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 4 of 4]

By Leah Smith on May 31, 2016 8:30:01 AM

In the past few weeks we’ve gone into detail about each of the major facets that impact your natural search rankings and traffic. We’ve discussed the need for content to be robust and authoritative, how that content then attracts high quality inbound links to your site, and finally covered why the technical structure of your site needs to be transparent to search engines. (In case you missed last week's post on the third ingredient, you can read about it here).

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Infographic: Key Ingredient #3 to a Successful SEO Campaign

By Leah Smith on May 27, 2016 8:30:01 AM

In case you missed our last post on the third of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 3 of 4]

By Leah Smith on May 24, 2016 8:30:18 AM

In last week’s post we talked about how inbound links layer on top of content to help search engines make their ranking decisions. While those are the two most important factors in a successful SEO campaign, the technical structure of a website can be a huge detriment to your efforts if not handled correctly. In case you missed it, you can read all about it here.

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Infographic: Key Ingredient #2 to a Successful SEO Campaign

By Leah Smith on May 20, 2016 8:30:05 AM

In case you missed our last post on the second of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 2 of 4]

By Leah Smith on May 17, 2016 8:30:10 AM

Last week we talked about content and why it’s the most important ingredient to having a winning SEO strategy. To summarize, search engines use incredibly complex, lightning-fast algorithms to make split-second decisions on who is an authority on a search query, and the core of the decision-making process starts with content. In case you missed last week's introduction to the first of four ingredients to a successful SEO campaign, you can read all about it here and see the corresponding infographic here

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Infographic: Key Ingredient #1 to a Successful SEO Campaign

By Leah Smith on May 13, 2016 8:30:20 AM

We kicked off SEO Month at Anderson with a first of four blog posts on the four key ingredients to a successful SEO campaign. You can find the first post on ingredient #1 here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 1 of 4]

By Leah Smith on May 10, 2016 8:30:00 AM

At Anderson Direct & Digital, Search Engine Optimization (SEO) is one of the many marketing services we provide to our clientele. We think of direct marketing as both an art and a science, and in terms of difficulty it’s easy to say that SEO is considered by many business leaders to be a form of marketing black magic. As one client I worked with years ago put it, “Everyone knows they want great SEO, but no one knows what great SEO is.”

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Overexposed & Underwhelmed: 5 Tips for Marketing to Short Attention Spans

By Michael Walton on Apr 20, 2016 8:26:25 AM

Imagine being invited to a party whose guest of honor is someone you’ve been dying to meet. The place is packed. The cacophony of voices is deafening. Throughout the evening you make many attempts to introduce yourself, but you only get a few measly seconds of eye contact before their attention is drawn away by hordes of others trying to do the same thing.

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Attention Marketers: New 4.2% Postage Decrease = Marketing Savings

By Greg Schnieders on Apr 11, 2016 7:30:16 AM

Yesterday, April 10th, 2016, was the day the USPS put a little money back in our collective pockets. Our First Class postage stamps have just decreased from .49 to .47. Not since 1919 have we experienced a postage stamp decrease. So, for many of us, it’s a once-in-a-lifetime experience just like Halley's Comet. Okay, well maybe not that exciting, but you get the idea.

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Marketing Quick Take: Marketing to Gen X (Don't Forget about Them)

By Leah Smith on Apr 5, 2016 2:44:05 PM

My name is Leah, and I’m a Generation Xer.

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5 Tips to Shorter, More Effective Online Content

By Erica Cohen on Mar 15, 2016 10:33:27 AM

Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming.

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Direct Marketing and Brand: 3 Essentials for Success [Series 3 of 3]

By Melinda Risolo on Mar 8, 2016 8:34:15 AM

Finishing the last post in our series that began a few weeks ago, we have already spoken about the first two essentials for success when combining direct marketing and brand. The first essential you must have for marketing success is a clearly identified market. The second essential is a laser focus on marketing ROI. If you missed either of these posts- you can find them here and here.

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Direct Marketing and Brand: 3 Essentials for Success [Series 2 of 3]

By Melinda Risolo on Mar 1, 2016 10:52:28 AM

Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don't fret, you can find it here.

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What the New Facebook “like” Buttons Mean to Brands

By Leah Smith on Feb 24, 2016 12:19:25 PM

Ryan Chartrand, Digital Strategist Discusses Facebook's enhanced "Like" features.
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Direct Marketing and Brand: 3 Essentials for Success [Series 1 of 3]

By Melinda Risolo on Feb 16, 2016 1:14:19 PM

Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other.

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What's Hot in Creative: 5 Design Trends for 2016

By Ben Brown on Feb 2, 2016 8:29:48 AM

The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and become more refined. Here are 5 design trends for 2016 that you can expect to discover and see becoming a standard.

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Winning the Short Game: How Copywriters can Succeed with Today's Abbreviated Digital Formats

By Michael Walton on Jan 20, 2016 3:22:52 PM

Pundits say that Americans now spend up to 60 hours a week engaging with media¹.   In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours of linear content in a day. 

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5 Digital Marketing Trends for 2016: Infographic

By Melissa Martinez on Jan 14, 2016 7:51:51 AM

In reference to our last post, What's Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016:

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What's Hot in Digital: 5 Digital Trends for 2016

By Melissa Martinez on Dec 29, 2015 9:14:28 AM

Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital trends to watch out for in 2016.

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Anderson Direct & Digital's Most Viewed Blog Posts in 2015

By Leah Smith on Dec 17, 2015 2:17:06 PM

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

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The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.

By Michael Walton on Dec 16, 2015 9:10:28 AM

You’ve done your due diligence.  Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election.  All eyes are on you. Just yesterday, your boss flashed you his infamous death stare when you passed in the hallway.  Your heartrate is up.  It’s panic time.

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Full-Service Marketing Agency Defined

By Michael Walton on Nov 12, 2015 8:19:15 AM

Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases.  For example, have you ever considered what the term “full-service marketing” means?

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Is Groupthink Killing Your Creative?

By Michael Walton on Nov 3, 2015 9:20:40 AM

The experience was all too familiar:  I was well into developing a new brand identity for a large company.  Great ideas sprang forth like daisies—not just from me, but a surprising range of people across the organization.  Yet these were quickly trampled and discarded by an onslaught of naysayers or literalists who held enormous sway because of their position.  This went on for weeks, squandering untold hours, fraying nerves, disrupting productivity and costing the company a pretty penny.  

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How in the Heck Does SEO Work?

By Leah Smith on Oct 27, 2015 8:26:07 AM

One of the very interesting things about Search Engine Optimization (SEO) is that while most business professionals understand what it is, very few understand how it works. It’s kind of like a layperson talking about a nuclear reactor – they might know it generates energy, but if they had to explain how, they would be hard-pressed to do so.

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Increase Form Conversions Now by Creating Less Friction

By Leah Smith on Oct 20, 2015 11:04:10 AM

How many fields should I have on my online form to increase form conversions? There's no right or wrong answer when it comes to online forms field limits. Based on the 2015 report in MECLABS Research Digest, elements to increase conversion are:

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The Do’s & Don’ts of the DMA’s 2015 &Then Conference

By Lauren Gulley on Oct 2, 2015 8:51:20 AM

When traveling to a show, especially one as big as the DMA’s 2015 &Then conference, it is imperative you do your due diligence and come prepared. Even if you’re a tradeshow veteran or a DMA newcomer, seemingly minute items can sometimes fall through the cracks, presenting major problems. For both exhibitors and attendees, we have created a mini do’s & don’ts list to act as reminders for you as you prepare to travel to the &Then conference.

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Visual Content Marketing – Why You Should Integrate It into Your Digital Marketing Approach

By Christi Watson on Sep 28, 2015 3:43:33 PM

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.

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Rebrand and Be Damned: Why companies should think carefully before doing a marketing makeover

By Michael Walton on Sep 11, 2015 11:22:03 AM

Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and money well spent, since brand equity is often the most valuable asset an organization will ever own.

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Proofing Checklist for Every Marketer

By Melissa Martinez on Sep 1, 2015 9:48:48 AM

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

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Death of a Marketing Tool: Adobe Flash

By Bethany Farrelly on Aug 6, 2015 9:12:59 AM

For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he published the lengthy open letter titled “Thoughts on Flash,” which detailed six reasons why Apple chose to not allow the player on their devices. This marked the beginning of the end.

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The Play’s the Thing: Gamification as Direct Marketing’s Latest and Greatest Involvement Device

By Michael Walton on Jul 28, 2015 7:28:23 AM

Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists, tear-off coupons, membership cards and so forth.

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Someone’s Following You: Retargeting Tips For Converting Website Traffic

By Linda Frost on Jul 14, 2015 11:13:42 AM

You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% - 5% of your website traffic will convert on the first visit, regardless of whether your definition of conversion is a product purchase, registration for a service or an event, completion of a lead form, or other action. But what about the other 90%+ who had at least some interest in what you’re offering?

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Responsive Design: The State of the Art of Web Design

By Leah Smith on Jul 7, 2015 9:24:32 AM

“The future of mobile is now.”
-Jerry Dischler, Google VP

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You Had Me at the First Paragraph: How to Make Your Opening Copy Irresistible

By Michael Walton on Jun 24, 2015 11:14:43 AM

So much which is a pleasure to write is a pain in the neck to read.
-Michael Frayn, playwright

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Stock Photography Could Be Meeting Your Needs but Killing Your Brand

By Michael Walton on Jun 10, 2015 10:38:12 AM

With free tools available online, almost anyone can publish decent compositions of text and images seen by millions in minutes. But just as having a driver’s license doesn’t make you a Formula One racer, access to stock photography doesn’t always beget great creative.

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What Are Customer Journeys and Why Are They Important?

By Leah Smith on Jun 2, 2015 12:45:02 PM

The following is an overview of customer journeys, why they’re important, examples, and how to get started.

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Top Digital Quality Best Practices

By Carolyn Albee on May 11, 2015 3:28:15 PM

Digital projects are also called “interactive” for a reason—they are constantly changing, with varying user environments, endless options, and frequent updates. Ensure you have a good base and mutual understanding with your pre-flight, but also know that testing must continue through the entire life of the site. Follow our tips below to take your digital quality to the next level.

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Google “Mobilegeddon”: Two Weeks Later

By Leah Smith on May 4, 2015 4:14:57 PM

As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.

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Young Bucks: Smart Millennial Marketing for a Changing Financial Industry

By Mimi Flowers on Apr 29, 2015 11:41:57 AM

The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards.

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Can BRCs Still Compete in a Brave New Digital World?

By Elaine Claussen on Apr 22, 2015 1:52:25 PM

Business reply cards (BRCs) have deep roots in American marketing, starting as far back as 1928. They’ve been around longer than Medicare. Frozen foods. Scotch tape. Canned beer. Teflon. And even Monopoly. But despite their longevity—or perhaps because of it—some companies may question their effectiveness in today’s highly digital world.

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The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions

By Leah Smith on Apr 16, 2015 1:26:23 PM

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

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Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write

By Michael Walton on Apr 9, 2015 1:58:11 PM

The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.

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Hispanics & Spanish: Cultural Differences = Language Differences

By Syra Villarreal on Apr 2, 2015 1:49:29 PM

Here’s something you may not have thought about: Spanish is different in different Spanish-speaking countries. Don’t assume that because Hispanics speak Spanish, they all speak the same Spanish. Everyday words can have such different meanings within each Hispanic cultural sub-segment that, in the extreme, one group may respond positively while another may do so negatively to the same word.

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Breaking Bad: Why Marketers Can (and Should) Bust the Rules of Grammar

By Michael Walton on Mar 20, 2015 9:38:54 AM

My former English teacher, Miss Thorne, would kill me if she read this, but the rules of grammar are not etched in stone.

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5 Tips for Using Campaign-Specific Landing Pages

By Leah Smith on Mar 11, 2015 2:31:36 PM

You should be using campaign-specific landing pages if your customers are accessing you online by:

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Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand

By Carlos Perez on Mar 5, 2015 1:54:42 PM

Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:

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When 0% Response Means You Nailed It

By Elaine Claussen on Feb 26, 2015 11:18:32 AM

When was the last time you launched a direct marketing effort with the goal of generating a 0% response? (Nope, that’s not a typo. There is no digit missing in front of the zero. We’re talking zip. Zilch. Nada.)

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Seven Tips That Can Make Your Marketing Copy Better

By Michael Walton on Feb 18, 2015 2:14:04 PM

Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.

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The Ultimate Cheat Sheet on Digital Reporting

By Leah Smith on Feb 11, 2015 11:24:11 AM

Digital reporting can give you information overload! How do you sift through all the available data to glean insights for your digital campaigns? Here’s a cheat sheet to assist in measuring your campaign success without getting lost in the data.

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Translating vs Copywriting: Creating Meaningful Multicultural Advertising

By Syra Villarreal on Feb 4, 2015 8:24:56 AM

As Robin Williams once said, “No matter what people tell you, words and ideas can change the world.” This sentiment is especially true in advertising. As any Creative Director will tell you: Every word matters when there is so little space and time to get a message across. And when advertising to Hispanics, one challenge is: Do you need original copywriting? Or is translating an effective option? What’s the difference? A copywriter writes copy. A translator translates words. Translating just the words may not be enough because it doesn’t always translate (pun intended) into good copy.

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Four Tips for Effective Internal Communications

By Carolyn Albee on Jan 27, 2015 11:13:30 AM

It’s easy to see the importance of external communications in creating a potential client’s first impression; however, internal communications are just as important. Consistent and effective internal communication builds a highly organized and driven workforce and creates internal brand champions by connecting your employees to the brand they represent. Here are four ways you can get started perfecting your internal communications.

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SEO: Three Things That Will Never Change

By Leah Smith on Jan 21, 2015 2:08:20 PM

It seems like every month there’s a new story about Google releasing yet another algorithm update that alters search engine rankings. If you don’t follow Search Engine Optimization (SEO) closely, it can be especially confusing when you hear code words like Penguin and Panda, Pirate and Payday thrown out to describe any of these changes.

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Ten Reasons Why Your Business Should Care About Pinterest

By Meghan Ervin on Jan 5, 2015 4:17:15 PM

1. Be a trendsetter, not a follower.

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Improve Your Campaign Reporting—and Performance

By Danielle Contreras on Dec 18, 2014 12:41:21 PM

As direct marketers, we’re on a constant quest for reliable intel to help make each new campaign more effective than the last.  Response rates.  Offer.   Mailer format.  Contact frequency.   These are just a few of the many reporting elements we slice, dice and obsess over to try and move the proverbial needle.

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How to Write an Effective Creative Brief

By Linda Frost on Dec 8, 2014 1:32:05 PM

Even the best marketing creative geniuses need a roadmap to point them in the right direction. In order to develop the most effective marketing materials that are spot on for your audience, your creative team needs the proper direction.

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Winning Data Strategy: Multi-Source

By Mike Campbell on Nov 20, 2014 1:10:38 PM

As we all know, lists, targeting, segmentation, modeling, etc. are one of the most important components of a direct marketing program.  Through years (OK, decades) of testing, I’ve come to realize that in nearly every client program there is a significant opportunity to improve results through the use of multiple data sources.  The roots of this strategy trace back to the nonprofit industry, where organizations regularly rent multiple third-party lists for donation appeals in addition to their house file of past donors.  These third-party lists are closely analyzed based on number of donations, average donation amount and total amount of donations.  Underperforming lists are quickly eliminated from the campaign and new lists are constantly tested against the best performing list.

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To Survey or Not to Survey. Is There Really a Question?

By Russ Machus on Nov 13, 2014 3:40:42 PM

The basic rule in business is that keeping customers is far less expensive than finding and cultivating new ones. While the burden of that isn’t wholly on Sales and Marketing, it is extra important to make sure your marketing communications are as engaging, personal and relevant as possible.

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Spinning Up Surf, Sun and Sensational ROI

By Danielle Nelson on Oct 17, 2014 3:43:03 PM

This year’s DMA is coming up quickly, and will be held right here in San Diego—not far from Anderson HQ in Poway—October 25-30, at the San Diego Convention Center.

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How to Keep Your DM Creative Fresh and Your Results Strong

By Melinda Risolo on Oct 9, 2014 12:06:58 PM

If you’re lucky enough to have a strong control, in any medium, by all means keep using it. You may be tired of it—but as long as it delivers great results, don’t mess with a winner

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Understanding the True Power Behind Marketing Success: The Offer

By James Pennington on Sep 29, 2014 2:07:24 PM

I've actively worked in direct marketing for more than 30 years, and never before has it been this easy to be a great marketer. The Internet now provides access to virtually unlimited free information on marketing best practices through blogs, webinars and more.

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SXSW Follow-Up: Pondering the Perils of Social Media Analytics

By Michael Walton on Sep 15, 2014 2:10:25 PM

SXSW Follow-Up: Pondering the Perils of Social Media Analytics

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DRTV Success: Using Creative, Production and Results to Support and Build on Each Other

By Carlos Perez on Sep 3, 2014 8:00:47 AM

“In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth.” -Xun Zi, 312–230 BC

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The Effectiveness of Direct Mail in a Digital World

By Jennifer Jenkins on Aug 26, 2014 12:00:28 AM

It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.

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Creating for the Hispanic Market

By Syra Villarreal on Aug 15, 2014 12:10:01 PM

The thing that makes targeting Hispanic consumers a bit tricky is not that they are vastly different from other segments, it’s that sometimes the cultural nuances are hard to put into words. You often hear, “Hispanics consider family to be extremely important.” Well, that’s the case for all segments. But it’s how this sentiment is executed that defines whether advertising will work or not.

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Direct Mail Quality Best Practices

By Carolyn Albee on Aug 4, 2014 3:00:54 PM

When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.

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Direct Mail Production: Spotlight on Specialty Equipment

By Kelsey Mathis on Jul 14, 2014 3:00:00 AM

Anderson has some specialty equipment on the production floor that streamline our print and mail jobs. These machines coat, stitch, perforate, and so much more, and allow us to process unique jobs in-house with efficiency and high quality. The following pictures, video, and descriptions will demonstrate our productivity in action! Here’s a bit more information about each one…

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Is It Time to Change Your Creative?

By Linda Frost on Jun 30, 2014 9:41:48 AM

Think your current direct mail package is worn out and ready to retire? Well, it may only appear that way to you and others in your organization—but not to your prospects.

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New Technology for Direct Marketers: Even Stronger Customer-Targeted Messages with Beacons

By Leah Smith on Jun 25, 2014 8:56:55 AM

Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile­­­ device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, called beacons, got their spotlight.

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What I Gained from South by Southwest

By Melissa Martinez on Jun 18, 2014 4:42:50 PM

It’s been two months since I attended South by Southwest (SXSW), but the experience hasn’t gone stale. The food was tasty, the music was invigorating, and the technology was pretty impressive. There were also some helpful and insightful pieces of information that I vividly remember, and continue recalling today.

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Direct Mail Production: Spotlight on Inkjet Print

By Kelsey Mathis on May 29, 2014 2:26:39 PM

If you have a printer at home, chances are it’s an inkjet. Anderson’s five commercial inkjet machines are bigger and more complex than the average desktop model, but they operate on the same printing principles.

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3 Elements to Start a Great Brand Story

By Deb Morel on May 13, 2014 4:58:57 PM

A great story has a beginning, middle and an end, and it includes characters that you can relate to, care about and ultimately believe in. Advertising is a great storyteller and great brands know how to tell their story with clarity and consistency, and by delivering a continuum of positive experiences: each marketing touch, each customer interaction. But sometimes brands lose their way by not defining what they stand for, or by making decisions that are not in line with their core values. This can cause customer confusion and directly affect the return on investment (ROI) you get with your marketing dollars.

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Affordable Care Act: The New Landscape for Healthcare Marketing

By Bethany Farrelly on Apr 11, 2014 4:05:21 PM

In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare space.

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Importance of Brand Consistency in Your Marketing Campaign

By Chasity Lohmann on Apr 4, 2014 10:56:15 AM

When is the last time you tried to convey a concept to a person who had a different primary language than you? Or even a different cultural background? I personally ran into this when I moved from the Midwest to the West Coast and found differences in my dialect and terminology. I was even diagnosed as having a case of a “hard Midwesterner accent.” My enunciation of certain vowels was easily identifiable by locals and harassed as being “different,” and I was asked over and over again to repeat that word for their amusement. I was also informed that I was calling certain things by their wrong labels: it is “soda” not “pop,” “lunch” not “dinner,” and “you all” not “y’all.” I have attempted to overcome this debilitating disease and finally call soda by its correct name, but this so-called accent is going to stay.

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Top 5 Things You Can Do to Optimize Your Email Marketing

By Leah Smith on Mar 31, 2014 3:19:43 PM


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Design Trends: What's So Great About Flat Design

By Steve Stanard on Mar 20, 2014 11:26:30 AM

As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look.

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Five Sessions I Don’t Want to Miss at South by Southwest (SXSW)

By Melissa Martinez on Mar 4, 2014 11:41:47 AM

Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing.

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Clickable Paper: Overcoming the QR Code’s Biggest Barriers Through a Better Customer Experience?

By Rachel Sciacca on Feb 24, 2014 2:58:38 PM

In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, and often these new technologies come from a great idea, but have many initial barriers to usage.

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USPS Postage Increase and Direct Marketing: A Silver Lining

By Nadia Dahdouh on Feb 12, 2014 10:21:22 AM

Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.

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Good Technology Marketing Copy Doesn’t Have to Be Technical

By Michael Walton on Jan 30, 2014 10:16:11 AM

My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box:

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Best Practices for Bidding on Competitors' Keywords

By Leah Smith on Jan 2, 2014 11:06:49 AM

To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.

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Tips for Crafting a Great Content Strategy

By Melissa Martinez on Dec 16, 2013 10:00:26 AM

Keeping your audience engaged with a steady stream of fresh content is important to the success of your and any business. But the task can seem daunting. Here are some basic tips to ensure you have a solid content strategy for 2014.

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Anderson Volunteers!

By Kelsey Mathis on Nov 27, 2013 9:25:15 AM

From coaching to feeding the homeless to fundraising, Anderson employees volunteer their time outside of work in a variety of ways—and we’re so proud!

Topics: Charity
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Three Things Your Art Director Cares About and Why You Should Too

By Steve Stanard on Nov 22, 2013 12:00:51 PM

Chances are, the landscape of your art director’s desk looks a bit different than yours. And it’s likely that she spent a lot more time than you did choosing and maybe even designing her smartphone cover. But here are some important things your art director really cares about, and why you should care about them as well.

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Seniors Using Social Media

By Leah Smith on Nov 18, 2013 11:36:51 AM

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Digital B2B Marketing

By Leah Smith on Nov 12, 2013 10:50:51 AM

Is Digital Part of Your B2B Marketing Mix?

9 out of 10 business buyers will find you when they're ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix.

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LinkedIn Endorsements

By Leah Smith on Nov 5, 2013 12:10:55 PM

Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it.

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DMA2013: Big Data and the Behavior Behind It

By Melinda Risolo on Oct 25, 2013 2:19:28 PM

Earlier this month, 8,000 people from around the world gathered in Chicago for DMA 2013, The Global Event for Data-Driven Marketers. The theme was Big Data. Bright Minds. Best Practice—and there were many great presentations about data, analytics, technologies and trends.

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From Student to Teacher in Less than 2 Minutes – How to get the best ROI for your training budget!

By Deb Morel on Oct 18, 2013 4:32:38 PM

There is so much to learn. And if we’re listening and open-minded, we’ll learn something new every day. From new emerging technologies, to new media, to relationship-building skills, our teams are hungry to improve their skill sets. Quite frankly, that makes us very happy. But it also begs a question. “How does a business educate their employees and get the best ROI on their training budget?”

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By Danielle Nelson on Oct 13, 2013 2:33:22 PM

Day 1 of the DMA2013 started with bustling energy both inside and out as the Chicago Marathon ran right past the McCormick Place Convention Center. Combined with perfect, crisp fall weather, day 1 was a definite success, and, day 2 promises to be even bigger. If you are at DMA2013 this year, be sure to stop by to enter to win a brand new Vespa!

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Off to DMA2013!

By Danielle Nelson on Oct 11, 2013 8:07:42 AM

Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City.

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If People Don’t Read, Why Am I Writing So Much Copy?

By Melinda Risolo on Sep 13, 2013 2:21:37 PM

People don’t read. They have short attention spans. Copy needs to be short. Really short.

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Gmail Inbox Updates Video

By Leah Smith on Sep 10, 2013 10:31:54 AM

Have you experienced the new Gmail inbox updates?

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Employee Retention at Anderson

By Gretchen Tietge on Aug 22, 2013 2:35:38 PM

When Ted Tietge, Anderson’s CEO, bought Anderson Mailing Service in November of 1985, the company had just seven employees and the business had yet to establish a strong culture. “It was chaos,” remembered Ted. “When we started, the equipment was dirty, people were coming in late, and the pieces weren’t getting out on time. People just threw the bad samples on the floor and no one cared. It wasn’t a good company to work for until we changed the standards.” Together, Ted and Gary Batchelder (who have both been at Anderson for close to 28 years!) completely reformed the way Anderson was run and created a culture of hard work and integrity.

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5 Tips for Using Stock Photography Better

By Steve Stanard on Aug 16, 2013 2:27:39 PM

In today’s world, everyone has access to the same stock photography. So how do you choose it better, and use it better, to help make your marketing efforts unique and have your message cut through?

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Life Cycle of a Direct Mail Piece at Anderson Direct Marketing

By Gretchen Tietge on Aug 1, 2013 9:43:33 AM

For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?

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Quality Superstars Program Is Up, Up and Away at Anderson

By Randy Everett on Jul 24, 2013 7:21:00 AM

Super powers aren’t just possessed by comic book characters and actors in movies—you can discover and cultivate them in all of your employees if you give them the opportunity. At Anderson Direct Marketing, we take pride in our high-quality relationships, products, production processes and services, which can only be achieved by having superstars within our organization. Starting in 2013, we began a new program to recognize and reward our Quality Superstars!

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Should Big Data be a Big Deal for your Business?

By Ryan Dee on Jun 27, 2013 9:14:29 AM

Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business?

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The Creative Tango: Who Leads—Design or Copy?

By Elaine Claussen on Jun 19, 2013 8:13:42 AM

Does brilliant design inspire exceptional copy...or the other way around? Or, are they inextricably intertwined? And what role does the medium play in what takes center stage?

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Is Print Dead?

By Kelsey Dale on Jun 12, 2013 11:25:35 AM

On April 24, 2013, Anderson Direct Marketing participated in its first Google+ Hangout. Creative director Carlos Perez represented ADM in the second episode of Xerox’s “Ask the Experts” series. Joining Perez were Gordon Kaye, editor and publisher, and Ilana Greenberg, creative director from the magazine Graphic Design USA. The question that brought these experts together was, “Is print dead?” All of the experts answered confidently with a resounding no. Kaye started the conversation with the subject of tangibility. With print, you can touch, hold and feel a piece. Other mediums cannot connect to us in this way.

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A Marketer? A Detective? Maybe a Bit of Both.

By Deb Morel on May 31, 2013 4:02:23 PM

We’re all familiar with the formula—the success of a direct mail package is 40% list, 40% offer, and 20% creative. So why do we spend 90% of our time on creative—edits, revisions, etc? Oh wait, that’s another blog topic. Today, let’s talk about direct mail offers—when they work, and when they don’t.

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You Know You’re a Proofreader When…

By Kelsey Mathis on May 24, 2013 10:24:02 AM

1) You know the difference between a hyphen, an en dash, and an em dash, and how to use them.

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Business Decision Making—Use Data or Gut Instinct?

By Deb Morel on May 20, 2013 5:20:22 PM

I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration to the overall risk to your business.

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Winning the War of Words: Effective Direct Marketing Creative

By Michael Walton on May 10, 2013 3:09:05 PM

When it comes to marketing today’s complex products and services, less can be more.

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SXSW Recap: Using Emerging Technologies to Reach Your Audience

By Randy Everett on Apr 30, 2013 11:29:26 AM

This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. This session was a discussion about the use of new technologies to reach your customers and includes notes and video clips from the session to share our knowledge.

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Direct Marketing Creative Briefs: It's Who You Know That Counts

By Melinda Risolo on Apr 11, 2013 4:29:22 PM

Where does great creative begin?

Not with the writer or the designer. Not with a brainstorm or a concept, an image or a message. When it comes to driving response, great creative starts with a good creative brief. And a good creative brief starts with the customer or prospect.

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Marketing to High Net Worth Individuals

By Alexandra Walsh on Mar 26, 2013 5:24:29 PM

Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ of investible or liquid income/assets (excludes Real estate, IRAs, durable/consumable goods, collectables) and represent 3.35 million households in North America*. These households collectively have approximately $11.4 trillion in investible or liquid income/assets and they account for more than half of all consumer spending.

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SXSW Interactive Conference Provides Insights for ADM

By Randy Everett on Mar 12, 2013 8:00:08 AM

SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile marketing, direct marketing, email marketing, engineering viral videos, using emerging technologies, trending web design techniques, seamless customer experiences across multiple screens, gamification, augmented reality advertising, and much more.

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Top Three Email Marketing Trends in 2013

By Ryan Dee on Mar 11, 2013 8:41:05 AM

You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new prospects to engage. Yet, you will also need to find ways to capture the attention of email veterans. Here are three trends to keep in mind when executing your email marketing efforts.

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ADM’s Presidents’ Day Blog Scavenger Hunt Winners!

By Danielle Nelson on Mar 1, 2013 1:27:36 PM

Congratulations to the winners of Anderson Direct Marketing’s Presidents’ Day Blog Scavenger Hunt.

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Presto Change-o! How to Turn a List of Features into Brilliant Benefits

By Elaine Claussen on Feb 26, 2013 12:20:32 PM

Admittedly, it’s not brain surgery. And it won’t solve world hunger. But the practice of transforming a corporate litany of product or service features into dynamic, can’t-live-without-‘em benefits can often mean the difference between generating a qualified lead...and suffering the deafening silence of non-response.

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5 RSS Readers to Follow Your Favorite Blogs

By Randy Everett on Feb 15, 2013 3:23:52 PM

Reading blogs is like Christmas shopping... your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, would you prefer to go to 20 different websites or have all of those sites available in one single location? With an RSS reader, it's like shopping in Santa's Workshop with all the gifts in one location!

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Dude, Where’s My Unique Selling Proposition?

By Michael Walton on Feb 14, 2013 4:16:31 PM

Why USPs are key to winning new customers, yet so rare.

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4 Key Objectives from the Three-Year Strategic Plan of the San Diego Tourism Authority

By Randy Everett on Jan 29, 2013 8:49:46 AM

As a trusted organization for promoting tourism in San Diego and California, the San Diego Tourism Authority (formally called San Diego Convention & Visitors Bureau or “ConVis”) recently announced details about their three-year strategic plan. At Anderson Direct Marketing, we support many local and national businesses with their hospitality-related marketing campaigns, so I was excited to attend their presentation to find out what the SDTA would reveal.

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10 Action Items to Become Successful in Marketing

By Randy Everett on Jan 24, 2013 8:51:26 AM

In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job after graduation.

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10 Tips for Creating a Compelling Webinar

By Ryan Dee on Jan 22, 2013 8:45:43 AM

1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every great story has a great title. A great title is an excellent way to grab attention and increase attendance.

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Happy Holidays from Anderson Direct Marketing!

By Danielle Nelson on Dec 24, 2012 8:07:54 AM

Wishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!

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Focusing on our Customers

By Jennifer Jenkins on Dec 19, 2012 3:55:07 PM

I’ve always been a customer advocate and truly enjoyed the six years I spent managing our client services department, so when I was asked to move into a sales role at Anderson Direct Marketing I was honestly scared to death. I never imagined myself in a position that would require selling, much less one where I’d be blogging about it.

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Q&A with Anderson's CEO, Ted Tietge

By Katey Pfeil on Dec 17, 2012 9:18:07 AM

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it. —Theodore Roosevelt

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Must-See Video of the ADM Holiday Party Gone Wild – Gangnam Style

By Randy Everett on Dec 14, 2012 1:24:00 PM

On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees got wild with a dance routine to the energetic song "Gangnam Style". You won't want to miss this hilarious video!

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4 Marketing Planning Tips for the Busy Marketer

By Danielle Nelson on Dec 14, 2012 9:44:14 AM

‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips:

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Crystal Cruises Delivers on Their Promise

By Ellen Brown on Dec 12, 2012 8:33:46 AM

For the past 8+ years Anderson has proudly assisted Crystal Cruises with their direct marketing planning and execution. While I have had the great pleasure of working on this account for more than two years and am therefore familiar with Crystal’s copious accolades, I often wondered if they could possibly all be true.

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