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Randy Everett

Recent Posts

Quality Superstars Program Is Up, Up and Away at Anderson

By Randy Everett on Jul 24, 2013 7:21:00 AM

Super powers aren’t just possessed by comic book characters and actors in movies—you can discover and cultivate them in all of your employees if you give them the opportunity. At Anderson Direct Marketing, we take pride in our high-quality relationships, products, production processes and services, which can only be achieved by having superstars within our organization. Starting in 2013, we began a new program to recognize and reward our Quality Superstars!

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SXSW Recap: Using Emerging Technologies to Reach Your Audience

By Randy Everett on Apr 30, 2013 11:29:26 AM

This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. This session was a discussion about the use of new technologies to reach your customers and includes notes and video clips from the session to share our knowledge.

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SXSW Interactive Conference Provides Insights for ADM

By Randy Everett on Mar 12, 2013 8:00:08 AM

SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile marketing, direct marketing, email marketing, engineering viral videos, using emerging technologies, trending web design techniques, seamless customer experiences across multiple screens, gamification, augmented reality advertising, and much more.

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5 RSS Readers to Follow Your Favorite Blogs

By Randy Everett on Feb 15, 2013 3:23:52 PM

Reading blogs is like Christmas shopping... your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, would you prefer to go to 20 different websites or have all of those sites available in one single location? With an RSS reader, it's like shopping in Santa's Workshop with all the gifts in one location!

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4 Key Objectives from the Three-Year Strategic Plan of the San Diego Tourism Authority

By Randy Everett on Jan 29, 2013 8:49:46 AM

As a trusted organization for promoting tourism in San Diego and California, the San Diego Tourism Authority (formally called San Diego Convention & Visitors Bureau or “ConVis”) recently announced details about their three-year strategic plan. At Anderson Direct Marketing, we support many local and national businesses with their hospitality-related marketing campaigns, so I was excited to attend their presentation to find out what the SDTA would reveal.

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10 Action Items to Become Successful in Marketing

By Randy Everett on Jan 24, 2013 8:51:26 AM

In a recent presentation to the Undergraduate Marketing Association (UMA) at the University of California San Diego (UCSD), I challenged students with 10 Action Items to Become Successful in Marketing. My goal was to provide them with ideas that they could apply immediately or strive to achieve to become more marketable for their first job after graduation.

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Must-See Video of the ADM Holiday Party Gone Wild – Gangnam Style

By Randy Everett on Dec 14, 2012 1:24:00 PM

On Thursday, December 13, 2012, the owners of Anderson Direct Marketing hosted a holiday party for the entire staff. The party consisted of beautiful decorations, a delicious meal and desserts, a presentation about the successful 2012 year and our plans for 2013, and then the grand finale. As the final event, a group of employees got wild with a dance routine to the energetic song "Gangnam Style". You won't want to miss this hilarious video!

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3 Must-Read Online Marketing Trends for 2013

By Randy Everett on Dec 10, 2012 8:00:58 AM

It's that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013.

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Interactive Update: Apple Passbook, Facebook Ads and B2B Online Marketing

By Randy Everett on Nov 12, 2012 10:00:41 AM

The ROI experts at Anderson Direct Marketing (ADM) have found three important marketing developments in the news recently that will affect our clients.

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7 Best Practices for Creating a Mobile Email Template

By Randy Everett on Nov 2, 2012 8:00:54 AM

Updated Dec 2015

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