Here are the top 5 most viewed blog posts in 2016 from Anderson Direct & Digital:
1. Full-Service Marketing Agency Defined
Written by Michael Walton, Full-Service Marketing Agency Defined is the most popular blog from Anderson Direct and Digital in 2016. Here Michael explains what it means to be a full service agency along with outlining the benefits companies can obtain when partnering with one.
Key takeaway: If you’re looking to partner with an agency, this guide will help you identify if a full service agency is right for you.
2. 5 Digital Marketing Trends for 2016: Infographic
This infographic, 5 Digital Marketing Trends for 2016, presents new digital trends to keep on your radar throughout 2016. From video ads to wearable technology, this infographic breaks down the emerging digital trends that gained momentum this year.
Key takeaway: The world of marketing is an ever-changing landscape, and it’s important to keep on your toes and be aware of new and exciting trends.
3. Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Deb Morel, our Customer Intelligence Manager, explores the warning signs that can predict when a customer is about to “jump ship” for a competing customer or service. Since it costs more to engage a new customer than retain an existing one, customer churn can be a costly drain on your business. Check out our article, Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential, to learn how minimize churn.
Key takeaway: By identifying your businesses predictors of churn, you will know where to focus your efforts to improve your return on investment (ROI).
4. Attention Marketers: New 4.2% Postage Decrease = Marketing Savings
Greg Schnieders, VP, Strategy & Client Relations, explores how the recent postage decrease can give direct marketers an advantage if they choose to reinvest the savings to increase their ROI in Attention Marketers: New 4.2% Postage Decrease = Marketing Savings.
Key takeaway: Marketers will have to decide whether to pocket the postage savings, or use the money to reach more potential customers.
5. Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon
Deb Morel, our Manager of Customer Intelligence, gives you the steps to replicating your “perfect” customers. Finding your ideal buyer can help you streamline your marketing efforts and maximize your ROI. Perfect your game plan with our article, Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon.
Key takeaway: Through data science, you can identify customer insights to define your ideal customer, and will therefore inform smarter marketing decisions and inspire different approaches to solving business problems.