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SEO: Three Things That Will Never Change

By Leah Smith on Jan 21, 2015 2:08:20 PM

It seems like every month there’s a new story about Google releasing yet another algorithm update that alters search engine rankings. If you don’t follow Search Engine Optimization (SEO) closely, it can be especially confusing when you hear code words like Penguin and Panda, Pirate and Payday thrown out to describe any of these changes.

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Best Practices for Bidding on Competitors' Keywords

By Leah Smith on Jan 2, 2014 11:06:49 AM

To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.

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Digital B2B Marketing

By Leah Smith on Nov 12, 2013 10:50:51 AM

Is Digital Part of Your B2B Marketing Mix?

9 out of 10 business buyers will find you when they're ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix.

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SEO vs. SEM. The Same Thing?

By Katey Pfeil on Oct 25, 2012 10:28:40 AM


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