Anderson Marketing Blog

Last week we talked about content and why it’s the most important ingredient to having a winning SEO strategy. To summarize, search engines use incredibly complex, lightning-fast algorithms to make split-second decisions on who is an authority on a search query, and the core of the decision-making process starts with content. In case you missed last week's introduction to the first of four ingredients to a successful SEO campaign, you can read all about it here and see the corresponding infographic here. 

We kicked off SEO Month at Anderson with a first of four blog posts on the four key ingredients to a successful SEO campaign. You can find the first post on ingredient #1 here.

At Anderson Direct & Digital, Search Engine Optimization (SEO) is one of the many marketing services we provide to our clientele. We think of direct marketing as both an art and a science, and in terms of difficulty it’s easy to say that SEO is considered by many business leaders to be a form of marketing black magic. As one client I worked with years ago put it, “Everyone knows they want great SEO, but no one knows what great SEO is.”

In reference to our last post, What's Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016:

Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital trends to watch out for in 2016.

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

One of the very interesting things about Search Engine Optimization (SEO) is that while most business professionals understand what it is, very few understand how it works. It’s kind of like a layperson talking about a nuclear reactor – they might know it generates energy, but if they had to explain how, they would be hard-pressed to do so.

As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.

You should be using campaign-specific landing pages if your customers are accessing you online by:

Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.