Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here.
To supplement this content, we continue documenting our Customer Intelligence series through our new Anderson Direct & Digital video series called The Marketing Minute- actionable marketing tips and insights in 60 seconds.
Please join Leah Smith, our Director of Digital Strategy, as she reviews the third installment of our five-part series dedicated to Customer Intelligence and how the use of customer profiling can inform smarter marketing decisions and inspire different approaches to solving business problems:
For more Marketing Minute and other marketing tips, tricks, and insights, you can subscribe to our blog here and/or subscribe to our YouTube channel here.
Tune in next week as we continue our Customer Intelligence series. Thank you for watching!
