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Christi Watson

Recent Posts

Generational Marketing: The Rundown on Baby Boomers, Gen X, and Millennials

By Christi Watson on Dec 7, 2017 10:00:00 AM

Generational marketing continues to be a relevant topic for many marketers today—specifically the differences between generations and the impact on marketing strategies. Generations exhibit similar characteristics such as communication, shopping, and motivation preferences because they experienced comparable things at approximately the same life stage and through similar channels. Different experiences equate to different marketing messages.

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Visual Content Marketing – Why You Should Integrate It into Your Digital Marketing Approach

By Christi Watson on Sep 28, 2015 3:43:33 PM

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.

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