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Jennifer Jenkins

Recent Posts

The Effectiveness of Direct Mail in a Digital World

By Jennifer Jenkins on Aug 26, 2014 12:00:28 AM

It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.

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Focusing on our Customers

By Jennifer Jenkins on Dec 19, 2012 3:55:07 PM

I’ve always been a customer advocate and truly enjoyed the six years I spent managing our client services department, so when I was asked to move into a sales role at Anderson Direct Marketing I was honestly scared to death. I never imagined myself in a position that would require selling, much less one where I’d be blogging about it.

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