Direct mail is a traditional marketing effort that uses a mail service to deliver a promotional printed piece to your target audience. On the other hand, online marketing is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online marketing spend is forecasted to account for 35% of total budgets in 2017.
Knowing how to implement tricks of the trade and best practices from direct mail marketing to help with online marketing success will prove advantageous in the success of your overall marketing campaign.
