The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.
Michael Walton
Recent Posts
Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write
Breaking Bad: Why Marketers Can (and Should) Bust the Rules of Grammar
My former English teacher, Miss Thorne, would kill me if she read this, but the rules of grammar are not etched in stone.
Seven Tips That Can Make Your Marketing Copy Better
Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.
SXSW Follow-Up: Pondering the Perils of Social Media Analytics
SXSW Follow-Up: Pondering the Perils of Social Media Analytics
Good Technology Marketing Copy Doesn’t Have to Be Technical
My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box:
Topics:
Copywriting
Creative/Design
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Winning the War of Words: Effective Direct Marketing Creative
When it comes to marketing today’s complex products and services, less can be more.
Topics:
Copywriting
Creative/Design
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Dude, Where’s My Unique Selling Proposition?
Why USPs are key to winning new customers, yet so rare.
