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Michael Walton

Recent Posts

Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write

By Michael Walton on Apr 9, 2015 1:58:11 PM

The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.

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Breaking Bad: Why Marketers Can (and Should) Bust the Rules of Grammar

By Michael Walton on Mar 20, 2015 9:38:54 AM

My former English teacher, Miss Thorne, would kill me if she read this, but the rules of grammar are not etched in stone.

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Seven Tips That Can Make Your Marketing Copy Better

By Michael Walton on Feb 18, 2015 2:14:04 PM

Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.

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SXSW Follow-Up: Pondering the Perils of Social Media Analytics

By Michael Walton on Sep 15, 2014 2:10:25 PM

SXSW Follow-Up: Pondering the Perils of Social Media Analytics

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Good Technology Marketing Copy Doesn’t Have to Be Technical

By Michael Walton on Jan 30, 2014 10:16:11 AM

My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box:

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Winning the War of Words: Effective Direct Marketing Creative

By Michael Walton on May 10, 2013 3:09:05 PM

When it comes to marketing today’s complex products and services, less can be more.

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Dude, Where’s My Unique Selling Proposition?

By Michael Walton on Feb 14, 2013 4:16:31 PM

Why USPs are key to winning new customers, yet so rare.

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