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Nadia Dahdouh

Recent Posts

Financial Services Marketing to Gen X Home Buyers

By Nadia Dahdouh on Jul 26, 2017 10:00:00 AM

While the baby boomer and millennial generations have been an endless source of media fascination from past to present, there is an important “middle child”, so to speak, generation sandwiched in there, and its name is Generation X. Gen Xers are unique, and so are their buying habits. Specifically, we'll talk about Gen X home buying attitudes and what they mean for financial services marketers.

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USPS Postage Increase and Direct Marketing: A Silver Lining

By Nadia Dahdouh on Feb 12, 2014 10:21:22 AM

Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.

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