Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City.
This year, the direct marketing industry’s biggest event is at McCormick Place in Chicago, which boasts the largest amount of exhibition space in North America (2.2 million square feet, to be exact). It is no surprise or coincidence that this year’s DMA conference is supposed to be bigger and better than ever, with a special series on thought leadership as well as keynote speakers, moderators and panelists, including: Terry Jones, founder of Travelocity.com and founding chairman of Kayak.com; Scott Stratten, President of UnMarketing; Trish Wheaton, CMO of Wunderman; Rance Crain, Editor in Chief of Advertising Age; Ginger Conlon, Editor in Chief of DM News; and many others.
In addition to the great breakout sessions and speakers, we are excited to have double the booth space and double the excitement with a very special in-booth giveaway... a brand new Vespa®. Visitors to our booth will have the opportunity to enter to win the Vespa, not to mention have their photos taken on it against a classic Chicago backdrop.
So if you happen to be in Chi-town for DMA2013 from October 13-15, be sure to stop by Booth # 644. We look forward to meeting new faces and spending time with many of our clients also in attendance.