Anderson Marketing Blog

This year’s DMA is coming up quickly, and will be held right here in San Diego—not far from Anderson HQ in Poway—October 25-30, at the San Diego Convention Center.

Day 1 of the DMA2013 started with bustling energy both inside and out as the Chicago Marathon ran right past the McCormick Place Convention Center. Combined with perfect, crisp fall weather, day 1 was a definite success, and, day 2 promises to be even bigger. If you are at DMA2013 this year, be sure to stop by to enter to win a brand new Vespa!

Like many companies, direct marketing agencies and marketing service providers across the globe, the Anderson team is putting the finishing touches on our DMA2013 plans and are packing our bags for The Windy City.

Congratulations to the winners of Anderson Direct Marketing’s Presidents’ Day Blog Scavenger Hunt.

Wishing you and yours a blessed holiday season and a happy, healthy and prosperous 2013! Come back and check out our blog in the new year! More great content to come!

‘Tis the season to think about the year ahead and how you can best maximize those marketing dollars (and your ROI). Let’s face it; it’s not easy looking into that crystal ball. To lessen the time spent developing your plan as well as to improve the plan’s accuracy, consider the following marketing planning tips:

As Thanksgiving is upon us, I reflect upon how fortunate Anderson Direct Marketing is to be in the position it is in and through hard work, inspiring leadership and amazing people we are able to shine in an uncertain economy. In addition to all of the above, I believe Anderson is successful because as an organization, it cares. It cares for its people, it cares for its clients and it cares for the world we share.

This Halloween, dress for success! Join the Halloween fun by entering our 2^nd Annual Halloween Costume Contest. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.

One of our finest creative directors had this to share from #DMA2012:

Here's what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference: