You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new prospects to engage. Yet, you will also need to find ways to capture the attention of email veterans. Here are three trends to keep in mind when executing your email marketing efforts.
1. Going Hollywood. The popularity of embedding video links in emails has been a trend for a while. But, with the advent of HTML 5 we will finally see the seamless integration of videos actually inside of emails. Get those cameras ready—your audience is waiting.
2. Getting mobile. Smartphone and tablet adoption is still on the rise and expected to continue. It is imperative that your emails be mobile friendly. Your audience is plugged in everywhere they go and you need to be everywhere they are.
3. Growing social connections. The growth of social media usage and regularity of use continues to trend upward. So, if you want to increase followers, fans, and repins, feature links of your social media channels in your emails. You’ll increase your click-through rates and your fan base.
