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Ryan Dee

Recent Posts

Should Big Data be a Big Deal for your Business?

By Ryan Dee on Jun 27, 2013 9:14:29 AM

Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business?

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Top Three Email Marketing Trends in 2013

By Ryan Dee on Mar 11, 2013 8:41:05 AM

You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new prospects to engage. Yet, you will also need to find ways to capture the attention of email veterans. Here are three trends to keep in mind when executing your email marketing efforts.

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10 Tips for Creating a Compelling Webinar

By Ryan Dee on Jan 22, 2013 8:45:43 AM

1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every great story has a great title. A great title is an excellent way to grab attention and increase attendance.

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Happy Halloween from Anderson Direct Marketing!

By Ryan Dee on Oct 31, 2012 10:30:58 AM

Our 2nd Annual Halloween Costume Contest is underway! Join the Halloween fun by entering today. The winner with the most likes and repins on Facebook and Pinterest wins a $100 Visa Gift Card.

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The Direct Mail Renaissance

By Ryan Dee on Oct 12, 2012 8:25:42 AM

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

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