In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, and often these new technologies come from a great idea, but have many initial barriers to usage.
Clickable Paper: Overcoming the QR Code’s Biggest Barriers Through a Better Customer Experience?
USPS Postage Increase and Direct Marketing: A Silver Lining
Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.
