Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.
Visual Content Marketing – Why You Should Integrate It into Your Digital Marketing Approach
Topics:
Anderson Direct & Digital
Content Marketing
Digital Marketing
Direct Marketing
Marketing Strategy
Best Practices
Creative/Design
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Rebrand and Be Damned: Why companies should think carefully before doing a marketing makeover
Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and money well spent, since brand equity is often the most valuable asset an organization will ever own.
Proofing Checklist for Every Marketer
As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting.
Topics:
Anderson Direct & Digital
Direct Mail Marketing
Direct Marketing
Best Practices
Creative/Design
Email Marketing
Quality Assurance
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