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5 Reasons Why You Must Have LGBTQ Marketing Strategies

Feb 15, 2017 9:20:00 AM

If you haven’t already incorporated LGBTQ strategies into your marketing plans, you could be missing out on a huge opportunity. Here are 5 reasons why you must have LGBTQ marketing strategies.


(1) $884 Billion U.S. Buying Power: According to Witeck Communications and Market Research the total buying power of the adult lesbian, gay, bisexual, transgender, and queer population is $884 billion.

(2) Higher average household income: A 2012 survey revealed that an LGBTQ household median income was 23% higher than the American general market.

(3) Stronger purchasing habits:

(4) LGBTQ-friendly companies are rewarded by Non-LGBTQ loyal customers. Google's 2014 research "How Brands Are Taking a Stance on Issues" states that over 45% of consumers ages 34 and under will do repeat business with an LGBTQ-friendly company.  

(5) Personalized marketing works. Our brand messaging works harder for us when we truly use messaging to connect people on a human level. By acknowledging the LGBTQ community and including them into your marketing strategies, you can open up a whole new market and significantly build your customer loyalty.

To see Anderson's full presentation on LGBTQ marketing opportunities, visit our slideshare here

Wondering how to get a jump-start on marketing to and including this audience? Sign up here to be sent a questionnaire to receive a FREE LGBTQ marketing consultation.

Sign Me Up for My Free LGBTQ Marketing Consultation!

Stay tuned next week as we continue our inclusion series, focusing on LGBTQ community.

Leah Smith

Written by Leah Smith

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