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Alexandra Walsh

Recent Posts

Marketing to High Net Worth Individuals

By Alexandra Walsh on Mar 26, 2013 5:24:29 PM

Marketing strategies and tactics are often defined by Segment (B2B or B2C), Channel (Email, Direct Mail, Social, etc.) or Industry. However, one of the most important categories to understand is Target Audience and one of the most commonly marketed target audiences are High Net Worth Individuals (HNWI’s)… also known as millionaires, rich or wealthy. HNWI’s have $1,000,000+ of investible or liquid income/assets (excludes Real estate, IRAs, durable/consumable goods, collectables) and represent 3.35 million households in North America*. These households collectively have approximately $11.4 trillion in investible or liquid income/assets and they account for more than half of all consumer spending.

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Critical Components of Onboarding a New Client - Part 2

By Alexandra Walsh on Nov 16, 2012 12:34:49 PM

Critical Onboarding
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Onboarding A New Client - Part 1

By Alexandra Walsh on Oct 29, 2012 2:42:07 PM

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DMA2012 – Are You Going?

By Alexandra Walsh on Oct 1, 2012 10:12:40 AM

I would like to hear from anyone and everyone regarding your plans to go to the DMA conference this year. Those of us who are members gain a lot from the DMA in general but the conference is a wonderful event, if you are exhibiting, or simply attending. Whether you are a full service direct marketing agency or a mail house, you will learn, engage and build relationships at this global event.

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Social Media Marketing News: Facebook Offer

By Alexandra Walsh on Sep 14, 2012 11:38:09 AM

As we continue to enhance and refine our digital marketing services, I love to see that social media continues to evolve for the business world. Did you see that Facebook has recently rolled out its “Offers” marketing platform to local businesses in the U.S.? It had been running recently in just a “test” phase but has gone National now. The program is similar to the already established Google Offers, Groupon and LivingSocial programs but unlike its competitors, Facebook won’t take a sales cut for redeemed vouchers.

Topics: Social Media
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