<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1532825950355719&amp;ev=PageView&amp;noscript=1">

Chasity Lohmann

Recent Posts

Importance of Brand Consistency in Your Marketing Campaign

By Chasity Lohmann on Apr 4, 2014 10:56:15 AM

When is the last time you tried to convey a concept to a person who had a different primary language than you? Or even a different cultural background? I personally ran into this when I moved from the Midwest to the West Coast and found differences in my dialect and terminology. I was even diagnosed as having a case of a “hard Midwesterner accent.” My enunciation of certain vowels was easily identifiable by locals and harassed as being “different,” and I was asked over and over again to repeat that word for their amusement. I was also informed that I was calling certain things by their wrong labels: it is “soda” not “pop,” “lunch” not “dinner,” and “you all” not “y’all.” I have attempted to overcome this debilitating disease and finally call soda by its correct name, but this so-called accent is going to stay.

Continue Reading

Subscribe to Email Updates