Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:
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Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand
Topics:
Branding
Direct Mail Marketing
Direct Marketing
Marketing Strategy
Creative/Design
Quality Assurance
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DRTV Success: Using Creative, Production and Results to Support and Build on Each Other
“In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth.” -Xun Zi, 312–230 BC
Topics:
Digital Marketing
Direct Mail Marketing
Direct Marketing
Marketing Strategy
Best Practices
Creative/Design
DRTV
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