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Erica Cohen

Recent Posts

Millennials & Healthcare: What Marketers Need to Know

By Erica Cohen on Jun 20, 2018 10:00:00 AM

Millennials, by definition, are those born between 1982 and 2000. They came of age in the new millennium and are more diverse than any other generation, growing larger as young immigrants continue to come to the United States. As of a census completed in 2015, millennials surpassed the baby boomers as the largest living generation. Want to know what they think about healthcare? Read on.

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5 Tips to Shorter, More Effective Online Content

By Erica Cohen on Mar 15, 2016 10:33:27 AM

Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming.

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