For our latest installment of our inclusivity series, we interviewed Dr. Jason Chambers about the complexities and nuances of marketing to the African American community. Dr. Chambers is an expert on the African American consumer market, Professor at the University of Illinois, and author of the book Madison Avenue and the Color Line: African Americans in the Advertising Industry. Read on for his insights:
Jason Chambers, PhD
Dr. Jason Chambers is a Professor at the University of Illinois College of Media, where he teaches an advertising history course. His book "Madison Avenue and the Color Line: African Americans in the Advertising Industry" examines the entrepreneurial experiences of African Americans in the advertising industry and their efforts to diversify both the industry and marketing efforts.