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Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it.
Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!
When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients.
Having the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the later stages of the project. This chart is an example of what makes up an Interactive Team. Refer to Six Stage Interactive Process to see how each department coincides with the phases of an interactive project.
To help ensure the success of an interactive project, it’s essential to communicate with the client and your internal team during each stage of your process and when key stakeholders’ reviews and approvals are required. ADM’s six interactive stages are the foundation of all our interactive services. Our six stage interactive process is as follows:
