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Leah Smith


Recent Posts

Digital B2B Marketing

By Leah Smith on Nov 12, 2013 10:50:51 AM

Is Digital Part of Your B2B Marketing Mix?

9 out of 10 business buyers will find you when they're ready to buy. Digital B2B marketing can increase your leads and gain you 10x higher conversion rates. Learn why digital marketing must be a part of your marketing mix.

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LinkedIn Endorsements

By Leah Smith on Nov 5, 2013 12:10:55 PM

Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it.

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Gmail Inbox Updates Video

By Leah Smith on Sep 10, 2013 10:31:54 AM

Have you experienced the new Gmail inbox updates?

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Commonly Used Interactive Terms and Definitions

By Leah Smith on Dec 7, 2012 11:00:50 AM

Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!

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How to Manage Scope Creep

By Leah Smith on Nov 30, 2012 8:00:20 AM

When a project deviates from the original request it causes “scope creep” . If not managed properly, scope creep can push timelines, increase budgets, effect resourcing, and frustrate your team and clients.

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What Does an Interactive Team Look Like?

By Leah Smith on Sep 24, 2012 10:00:09 AM

Having the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the later stages of the project. This chart is an example of what makes up an Interactive Team. Refer to Six Stage Interactive Process to see how each department coincides with the phases of an interactive project.

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Six Stage Interactive Process

By Leah Smith on Sep 21, 2012 8:07:25 AM

To help ensure the success of an interactive project, it’s essential to communicate with the client and your internal team during each stage of your process and when key stakeholders’ reviews and approvals are required. ADM’s six interactive stages are the foundation of all our interactive services. Our six stage interactive process is as follows:

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