The following is an overview of customer journeys, why they’re important, examples, and how to get started.
Leah Smith
Recent Posts
Google “Mobilegeddon”: Two Weeks Later
As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.
The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions
Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?
Topics:
Analytics
Content Marketing
Digital Marketing
Marketing Strategy
Website/Web Design
Best Practices
Creative/Design
Emerging Technology
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5 Tips for Using Campaign-Specific Landing Pages
You should be using campaign-specific landing pages if your customers are accessing you online by:
The Ultimate Cheat Sheet on Digital Reporting
Digital reporting can give you information overload! How do you sift through all the available data to glean insights for your digital campaigns? Here’s a cheat sheet to assist in measuring your campaign success without getting lost in the data.
SEO: Three Things That Will Never Change
It seems like every month there’s a new story about Google releasing yet another algorithm update that alters search engine rankings. If you don’t follow Search Engine Optimization (SEO) closely, it can be especially confusing when you hear code words like Penguin and Panda, Pirate and Payday thrown out to describe any of these changes.
New Technology for Direct Marketers: Even Stronger Customer-Targeted Messages with Beacons
Have you ever tapped a customer on the shoulder (and by “shoulder” I mean mobile device), and offered them an incentive just as they’re about to walk away from your product? The technology has been around for a while, however it wasn’t until this year’s 2014 South by Southwest (SXSW) conference that these shoulder-tapping devices, called beacons, got their spotlight.
Best Practices for Bidding on Competitors' Keywords
To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.
