The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.
Brother, Can You Spare a Nanosecond? Digital Content Consumption Changes How Marketers Write
By Michael Walton on Apr 9, 2015 1:58:11 PM
Hispanics & Spanish: Cultural Differences = Language Differences
By Syra Villarreal on Apr 2, 2015 1:49:29 PM
Here’s something you may not have thought about: Spanish is different in different Spanish-speaking countries. Don’t assume that because Hispanics speak Spanish, they all speak the same Spanish. Everyday words can have such different meanings within each Hispanic cultural sub-segment that, in the extreme, one group may respond positively while another may do so negatively to the same word.
Breaking Bad: Why Marketers Can (and Should) Bust the Rules of Grammar
By Michael Walton on Mar 20, 2015 9:38:54 AM
My former English teacher, Miss Thorne, would kill me if she read this, but the rules of grammar are not etched in stone.
5 Tips for Using Campaign-Specific Landing Pages
By Leah Smith on Mar 11, 2015 2:31:36 PM
You should be using campaign-specific landing pages if your customers are accessing you online by:
Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand
By Carlos Perez on Mar 5, 2015 1:54:42 PM
Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:
When 0% Response Means You Nailed It
By Elaine Claussen on Feb 26, 2015 11:18:32 AM
When was the last time you launched a direct marketing effort with the goal of generating a 0% response? (Nope, that’s not a typo. There is no digit missing in front of the zero. We’re talking zip. Zilch. Nada.)
Seven Tips That Can Make Your Marketing Copy Better
By Michael Walton on Feb 18, 2015 2:14:04 PM
Twenty-five years ago it was hard to move words around. If you wanted to publish anything you had to submit your work to a battery of editors, who hemmed and hawed over 1,000 other submissions before deciding whether yours was worthy enough.
The Ultimate Cheat Sheet on Digital Reporting
By Leah Smith on Feb 11, 2015 11:24:11 AM
Digital reporting can give you information overload! How do you sift through all the available data to glean insights for your digital campaigns? Here’s a cheat sheet to assist in measuring your campaign success without getting lost in the data.
Translating vs Copywriting: Creating Meaningful Multicultural Advertising
By Syra Villarreal on Feb 4, 2015 8:24:56 AM
As Robin Williams once said, “No matter what people tell you, words and ideas can change the world.” This sentiment is especially true in advertising. As any Creative Director will tell you: Every word matters when there is so little space and time to get a message across. And when advertising to Hispanics, one challenge is: Do you need original copywriting? Or is translating an effective option? What’s the difference? A copywriter writes copy. A translator translates words. Translating just the words may not be enough because it doesn’t always translate (pun intended) into good copy.
Four Tips for Effective Internal Communications
By Carolyn Albee on Jan 27, 2015 11:13:30 AM
It’s easy to see the importance of external communications in creating a potential client’s first impression; however, internal communications are just as important. Consistent and effective internal communication builds a highly organized and driven workforce and creates internal brand champions by connecting your employees to the brand they represent. Here are four ways you can get started perfecting your internal communications.