Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?
Full Service Marketing Agency Defined
Topics:
Analytics
Digital Marketing
Direct Mail Marketing
Direct Marketing
Full Service Direct Marketing Agency
Marketing Strategy
Big Data
Creative/Design
Social Media
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SEO vs. SEM. The Same Thing?
Topics:
Digital Marketing
Direct Marketing
Marketing Strategy
Website/Web Design
Best Practices
Creative/Design
Google
Quality Assurance
SEO/SEM
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iPads, Bicycles, Tchotchkes and More: Live from DMA2012
Matthew Downey checking in from #DMA2012:
6 Free Online Tools To Make You a Superhero With Your Web Development Projects
Every superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my favorite FREE tools that I've enjoyed using recently to succeed on my projects…
Top 10 Best Practices for Developing Effective DM Creative
Probably the most popular rule of thumb in direct marketing is 40/40/20 Rule. The rule states that the success of any DM program relies 40% on the data/list strategy, 40% on the offer and 20% on the creative/messaging approach. My experience is that this rule of thumb typically holds true and as a result, I spend most of my effort guiding clients to test and optimize their list and offer strategy. However, we certainly can’t ignore the last 20% and when it comes to DM campaigns (mail, email, DRTV, etc.) as there are many best practices that need incorporated to develop creative that is truly “effective” at driving the desired action.
