Anderson Marketing Blog

In case you missed our last post on the third of four ingredients to a successful SEO campaign, you can read up on it here.

In last week’s post we talked about how inbound links layer on top of content to help search engines make their ranking decisions. While those are the two most important factors in a successful SEO campaign, the technical structure of a website can be a huge detriment to your efforts if not handled correctly. In case you missed it, you can read all about it here.

In case you missed our last post on the second of four ingredients to a successful SEO campaign, you can read up on it here.

Last week we talked about content and why it’s the most important ingredient to having a winning SEO strategy. To summarize, search engines use incredibly complex, lightning-fast algorithms to make split-second decisions on who is an authority on a search query, and the core of the decision-making process starts with content. In case you missed last week's introduction to the first of four ingredients to a successful SEO campaign, you can read all about it here and see the corresponding infographic here. 

We kicked off SEO Month at Anderson with a first of four blog posts on the four key ingredients to a successful SEO campaign. You can find the first post on ingredient #1 here.

At Anderson Direct & Digital, Search Engine Optimization (SEO) is one of the many marketing services we provide to our clientele. We think of direct marketing as both an art and a science, and in terms of difficulty it’s easy to say that SEO is considered by many business leaders to be a form of marketing black magic. As one client I worked with years ago put it, “Everyone knows they want great SEO, but no one knows what great SEO is.”

Imagine being invited to a party whose guest of honor is someone you’ve been dying to meet. The place is packed. The cacophony of voices is deafening. Throughout the evening you make many attempts to introduce yourself, but you only get a few measly seconds of eye contact before their attention is drawn away by hordes of others trying to do the same thing.

My name is Leah, and I’m a Generation Xer.

Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be overwhelming.