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Direct Marketing and Brand: 3 Essentials for Success [Series 2 of 3]

Continuing our series from two weeks ago, we spoke about the first essential for success when combining direct marketing and brand. This essential you must have for marketing success is a clearly identified market. If you missed this post- don't...

View Post Anderson Direct & Digital, Branding, Direct Marketing, Marketing Strategy, Best Practices

What the New Facebook “like” Buttons Mean to Brands

Ryan Chartrand, Digital Strategist Discusses Facebook's enhanced "Like" features.
View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, Social Media

Direct Marketing and Brand: 3 Essentials for Success [Series 1 of 3]

Both your direct marketing and brand can increase revenue and make each other more effective. It is crucial to understand the difference between these two aspects of your marketing strategy and how they can support each other.

View Post Anderson Direct & Digital, Branding, Direct Marketing, Marketing Strategy, Best Practices

What's Hot in Creative: 5 Design Trends for 2016

The last few years have seen some big changes in the world of digital design. With the rise of mobile devices and the importance of usability as primary influences, 2016 is likely to be a year where we see many of these trends reach maturity and...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Website/Web Design, Creative/Design

Winning the Short Game: How Copywriters can Succeed with Today's Abbreviated Digital Formats

Pundits say that Americans now spend up to 60 hours a week engaging with media¹.   In fact, with active and passive consumption (e.g., watching TV while surfing the web and/or reading tweets) it is actually possible to sit through more than 24 hours...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Best Practices, Copywriting

5 Digital Marketing Trends for 2016: Infographic

In reference to our last post, What's Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016:

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, SEO/SEM, Social Media

What's Hot in Digital: 5 Digital Trends for 2016

Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As 2015 comes to an end, here are five digital...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, SEO/SEM, Social Media

Anderson Direct & Digital's Most Viewed Blog Posts in 2015

Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital.

View Post Anderson Direct & Digital, Consumer Insights, Digital Marketing, Direct Marketing, Best Practices, Email Marketing, SEO/SEM

The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.

You’ve done your due diligence.  Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election.  All eyes are on you. Just yesterday, your boss flashed you his infamous...

View Post Anderson Direct & Digital, Direct Mail Marketing, Direct Marketing, Marketing Strategy, Best Practices, Quality Assurance

Full-Service Marketing Agency Defined

Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases.  For example, have you ever considered what the term “full-service marketing” means?

View Post Anderson Direct & Digital, Consumer Insights, Data Intelligence, Digital Marketing, Direct Marketing, Full Service Direct Marketing Agency, Creative/Design

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