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The Direct Marketing Troubleshooter: If Your Response Rates are Down, Stay Calm—and Read on.

You’ve done your due diligence.  Still, your direct marketing response rates are sagging like an old pair of stretch pants, or waning like voter turnout in a midterm election.  All eyes are on you. Just yesterday, your boss flashed you his infamous...

View Post Anderson Direct & Digital, Direct Mail Marketing, Direct Marketing, Marketing Strategy, Best Practices, Quality Assurance

Full-Service Marketing Agency Defined

Immerse yourself in the marketing world long enough, and you’ll likely hear some pretty interesting terms and phrases.  For example, have you ever considered what the term “full-service marketing” means?

View Post Anderson Direct & Digital, Consumer Insights, Data Intelligence, Digital Marketing, Direct Marketing, Full Service Direct Marketing Agency, Creative/Design

Is Groupthink Killing Your Creative?

The experience was all too familiar:  I was well into developing a new brand identity for a large company.  Great ideas sprang forth like daisies—not just from me, but a surprising range of people across the organization.  Yet these were quickly...

View Post Anderson Direct & Digital, Direct Marketing, Marketing Strategy, Best Practices, Creative/Design, Quality Assurance

How in the Heck Does SEO Work?

One of the very interesting things about Search Engine Optimization (SEO) is that while most business professionals understand what it is, very few understand how it works. It’s kind of like a layperson talking about a nuclear reactor – they might...

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Google, SEO/SEM

Increase Form Conversions Now by Creating Less Friction

How many fields should I have on my online form to increase form conversions? There's no right or wrong answer when it comes to online forms field limits. Based on the 2015 report in MECLABS Research Digest, elements to increase conversion are:

View Post Anderson Direct & Digital, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices, Email Marketing

The Do’s & Don’ts of the DMA’s 2015 &Then Conference

When traveling to a show, especially one as big as the DMA’s 2015 &Then conference, it is imperative you do your due diligence and come prepared. Even if you’re a tradeshow veteran or a DMA newcomer, seemingly minute items can sometimes fall through...

View Post Anderson Direct & Digital, Direct Mail Marketing, Direct Marketing, Travel & Hospitality, Conferences & Tradeshows

Visual Content Marketing – Why You Should Integrate It into Your Digital Marketing Approach

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more...

View Post Anderson Direct & Digital, Content Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Best Practices, Creative/Design

Rebrand and Be Damned: Why companies should think carefully before doing a marketing makeover

Major companies spend millions, sometimes billions to create or recreate a distinctive identity, including a logo, tagline, unique selling proposition, vision, mission statement, plus various other brand accouterments. This is certainly time and...

View Post Anderson Direct & Digital, Branding, Marketing Strategy

Proofing Checklist for Every Marketer

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone...

View Post Anderson Direct & Digital, Direct Mail Marketing, Direct Marketing, Best Practices, Creative/Design, Email Marketing, Quality Assurance

Death of a Marketing Tool: Adobe Flash

For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he...

View Post Digital Marketing, Marketing Strategy, Website/Web Design, Best Practices, Email Marketing

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