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Millennials and Their Money: The Rise of Generation Y is Turning Traditional Banks on Their Ear

By Mimi Flowers on Oct 27, 2016 1:58:31 PM

At 75 million strong, Millennials have officially surpassed Baby Boomers as the nation’s largest consumer group.  But this younger generation faces many financial challenges which at the same age their elders did not, notably an uncertain world economy, comparatively large student debt, reduced upward mobility, plus a big erosion in middle-class spending power. 

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Making Email Work for You: 10 Email Hacks that Drive Business

By Melissa Martinez on Oct 11, 2016 3:45:26 PM

What is the preferred marketing channel people choose to be communicated to over any other channel? 72% of consumers surveyed said Email, the oldest digital medium still in use.

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MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell

By Lauren Gulley on Oct 6, 2016 1:48:30 PM

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

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Customer Intelligence in a Nutshell: CI Series Recap

By Lauren Gulley on Sep 23, 2016 8:31:28 AM

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

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MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data

By Lauren Gulley on Sep 1, 2016 8:00:38 AM

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here

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How to Write a Business Case Using Customer Intelligence Data

By Deb Morel on Aug 24, 2016 7:00:14 AM

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”

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Changing the Game: Evolving Casino Marketing Strategies to Include Millennials

By Russ Machus on Aug 17, 2016 8:00:21 AM

As we all know, no business can grow and thrive by remaining static and ignoring changing demographics. Each generation has characteristics that must be understood to effectively communicate and provide experiences that engage patrons to become loyal customers. The gaming industry is keenly aware of this and has been urgently focused on steps to modify their marketing strategies and their casino environment to appeal to the younger generation without interfering with the experience of their core players. The casino industry mainstay demographic, Baby Boomers (ages 52-70), will eventually “age-out”, and growth for the gaming industry will rely on their ability to adjust to generational preferences, especially the Millennials.

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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Lauren Gulley on Aug 3, 2016 8:51:39 AM

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here

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Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Deb Morel on Jul 27, 2016 7:30:37 AM

Churn: the annual rate in which customers leave a brand.

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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon

By Lauren Gulley on Jul 21, 2016 12:21:18 PM

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here

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