Anderson Marketing Blog

Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?

Last November, I attended the Adobe MAX conference in San Diego. It was a massive event held over 4 days, attended by tens of thousands of creative pros from around the globe. The conference consisted of training sessions for Abobe software products, keynote speakers like fashion designer Zac Posen and filmmaker Quentin Tarantino, and much more, all designed to inspire creativity and, of course, promote all things Adobe.

As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look.

Chances are, the landscape of your art director’s desk looks a bit different than yours. And it’s likely that she spent a lot more time than you did choosing and maybe even designing her smartphone cover. But here are some important things your art director really cares about, and why you should care about them as well.

In today’s world, everyone has access to the same stock photography. So how do you choose it better, and use it better, to help make your marketing efforts unique and have your message cut through?