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Tick Tock: The Importance of Speed of Response to Your Marketing ROI

By Scott Hopkins on Feb 27, 2018 10:00:00 AM

Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.

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3 SEM Tips to Maximize Your Medicare ROI

By Scott Hopkins on Nov 7, 2017 10:00:00 AM

With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.

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5 Tips for SEO Success in Voice Search

By Jason Hien on Sep 13, 2017 10:00:00 AM

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing. According to Behshad Behzadi, Principal Engineer at Google Zurich, “Voice search is the fastest growing type of search.” So from a marketer's perspective the question must be, "how does voice search impact SEO efforts? To learn 5 tips for SEO success, read on.

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4 Steps to Successful SEO [Video Series]

By Lauren Gulley on Mar 22, 2017 8:00:00 AM

Here at Anderson, we like to develop videos that assist fellow marketers in getting their marketing to work harder for them. One of the topics we get a lot of questions from our clients about is SEO strategy. Because everyone wants great SEO, but are not always sure how to get it.

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Recap: How These 5 Hot Digital Trends Played Out in 2016

By Melissa Martinez on Dec 21, 2016 8:10:34 AM

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what these trends were and how they panned out over the year.

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Infographic: Key Ingredient #4 to a Successful SEO Campaign

By Leah Smith on Jun 3, 2016 8:30:32 AM

In case you missed our last post on the fourth of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 4 of 4]

By Leah Smith on May 31, 2016 8:30:01 AM

In the past few weeks we’ve gone into detail about each of the major facets that impact your natural search rankings and traffic. We’ve discussed the need for content to be robust and authoritative, how that content then attracts high quality inbound links to your site, and finally covered why the technical structure of your site needs to be transparent to search engines. (In case you missed last week's post on the third ingredient, you can read about it here).

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Infographic: Key Ingredient #3 to a Successful SEO Campaign

By Leah Smith on May 27, 2016 8:30:01 AM

In case you missed our last post on the third of four ingredients to a successful SEO campaign, you can read up on it here.

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The Science of Amazing SEO: 4 Ingredients to a Successful SEO Campaign [Series 3 of 4]

By Leah Smith on May 24, 2016 8:30:18 AM

In last week’s post we talked about how inbound links layer on top of content to help search engines make their ranking decisions. While those are the two most important factors in a successful SEO campaign, the technical structure of a website can be a huge detriment to your efforts if not handled correctly. In case you missed it, you can read all about it here.

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Infographic: Key Ingredient #2 to a Successful SEO Campaign

By Leah Smith on May 20, 2016 8:30:05 AM

In case you missed our last post on the second of four ingredients to a successful SEO campaign, you can read up on it here.

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