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Lauren Gilde

Recent Posts

How to Build a Blockbuster Buyer Persona

By Lauren Gilde on Aug 23, 2017 10:00:00 AM

For some time now, there’s been a buzz around developing buyer personas to better understand your market. Creating a buyer persona provides a new method to dive deeper into your ideal customer’s wants and needs. A good buyer persona will pool together all resources available and point you in the right direction to where there could be unmet needs and opportunities.

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A Quick-Start Guide to Key Metrics on Google Analytics

By Lauren Gilde on Nov 23, 2016 8:00:00 AM

Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.

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Why You Need A Direct Response Landing Page

By Lauren Gilde on Nov 15, 2012 12:37:25 PM

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

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Anderson Associate Spotlight

By Lauren Gilde on Nov 13, 2012 12:25:02 PM

While we thrive on generating exceptional work, we know that every individual contributes to our unbeatable level of service and quality. As a full service marketing agency with 147 employees from various backgrounds, we are proud of the great individuals who make up our team. Through our Anderson Associate Spotlight, we acknowledge how the members of our team contribute to the quality, experience and environment here at Anderson Direct Marketing. Every month, we recognize different individuals, not just for their work, but for that extra something that they bring to the table.

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Reviving a Healthcare Marketing Campaign

By Lauren Gilde on Oct 18, 2012 8:54:55 AM

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.

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Internal Marketing Training at Anderson: iBreakfast Breaks

By Lauren Gilde on Oct 3, 2012 9:47:20 AM

Every Friday morning at 9:00 am, you will find our largest conference room a bustle as members from numerous departments gather for our weekly iBreakfast Break training session. Everyone stops for a moment for a workshop (led by our savvy interactive team) about relevant interactive topics.

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