Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.
Scott Hopkins
Recent Posts
Insurance Marketing Must: Life Stage Brings Incremental Gains
By Scott Hopkins on Nov 15, 2017 10:00:00 AM
3 SEM Tips to Maximize Your Medicare ROI
By Scott Hopkins on Nov 7, 2017 10:00:00 AM
With the increasing number of seniors using online resources to research Medicare options, being where
they are is critical. It is absolutely imperative for Medicare marketers to master this channel, now more than
ever. Here are some key things to keep in mind as you begin to include SEM in your marketing campaign.
Marketing Insurance to Gen X Women: The 7 Immutable Laws
By Scott Hopkins on Oct 18, 2017 10:00:00 AM
Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.
The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability
By Scott Hopkins on Oct 10, 2017 10:00:00 AM
Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.
The Marketing Scorecard: Anderson's Proprietary Diagnostic Tool
By Scott Hopkins on Sep 6, 2017 10:00:00 AM
Digital marketing, along with the general explosion of media, offers a host of opportunities for brands to advertise their products and services. How do I maximize my marketing through my current channels? How do I evaluate my current efforts by channel? Anderson has developed a proprietary, diagnostic tool to do just that. Interested? Read on.