Anderson Marketing Blog

Is a picture really worth 1,000 words? One could argue yes in the digital marketing landscape today. As data bandwidth increases and the amount of information communicated to consumers daily continues to grow, the challenge marketers face more and more is how their target audience not only prefers content online, but also the speed in which they can process the information.

As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting. 

For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting the movement to end Flash use in 2010 when he published the lengthy open letter titled “Thoughts on Flash,” which detailed six reasons why Apple chose to not allow the player on their devices. This marked the beginning of the end.

“So much which is a pleasure to write is a pain in the neck to read.”
-Michael Frayn, playwright

Digital projects are also called “interactive” for a reason—they are constantly changing, with varying user environments, endless options, and frequent updates. Ensure you have a good base and mutual understanding with your pre-flight, but also know that testing must continue through the entire life of the site. Follow our tips below to take your digital quality to the next level.

As an agency that offers SEO management services to clients, we make it a point to always stay abreast of changes to search engine algorithms and how they can impact the web properties of our clients. When Google announced in February that they would be rolling out a change to include mobile friendliness as a ranking signal, a lot of people in the business of SEO were rightfully concerned. After all, previous Google algorithm changes generally did not come with such a long runway for an announcement, or any announcement at all.

The financial industry is changing—and so is the marketplace. Combined, these trends have created a “perfect storm” of opportunities and challenges, which many companies are not prepared to weather. Those that can navigate these new waters by tailoring their business tactics, products and services are destined to reap the rewards.

Business reply cards (BRCs) have deep roots in American marketing, starting as far back as 1928. They’ve been around longer than Medicare. Frozen foods. Scotch tape. Canned beer. Teflon. And even Monopoly. But despite their longevity—or perhaps because of it—some companies may question their effectiveness in today’s highly digital world.

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

The digital pie is growing fast as people increasingly consume content from screens instead of more traditional mediums. The ubiquity of smartphones and tablets lets us bring an immense world of communication, information—and distractions—almost anywhere we go. Plus, few would argue that real life is simply more complex and moving faster than it was just five short years ago.