Anderson Marketing Blog

If you're curious about how Anderson Direct & Digital came to be, we've got a quick rundown for you direct from our owner and CEO Ted Tietge (complete with those fun throwback pictures we all love to see).

It's June, and you know what that means—happy LGBTQ Pride Month! In celebration, we take a look back at our series on marketing strategies that help ensure that you, as a savvy marketer, are including the LGBTQ community in your marketing efforts.

Instagram is one of the largest social media platforms, boasting 600 million active monthly users. Nearly 60% of users say they discover new products on Instagram and 75% take an action in response to a post.  That’s a large audience of potential clients ready to interact with your brand, but are you ready to take on the ‘gram? 

There are many tactics that can be used to entice a consumer to buy your product and/or service. Such tactics include: a free gift with purchase, a free 30-day trial, satisfaction guaranteed or your money back, respond now and receive a free gift, and so on.

Being a marketer for over a decade, I’ve used many of these tactics for my clients. However, in today’s world, gaining a consumer’s trust BEFORE they purchase your product or service is key in earning a lifetime customer . . . or in some cases, a customer at all! And part of this nurture tactic could include providing your consumers a service that isn’t even the product or service you’re actually selling. This concept is called “Value in Use.”

Here at Anderson, we like to develop videos that assist fellow marketers in getting their marketing to work harder for them. One of the topics we get a lot of questions from our clients about is SEO strategy. Because everyone wants great SEO, but are not always sure how to get it.

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 5 must-haves when including LGBTQ in your marketing campaigns.

If you are considering expanding your marketing to include the LGBTQ community, you’re like many other companies. As public attitudes have developed a greater acceptance of LGBTQ individuals, marketers are playing catchup to create campaigns that are inclusive of LGBTQ consumers and designed to overtly court this highly influential and growing consumer segment.

Once your marketing team is educated on how to market to the LGBTQ community and you’ve established your LGBTQ creative guidelines, it’s time to develop your creative approach to LGBTQ marketing.

By researching what competitors and even other industries are doing in terms of LGBTQ marketing, you’ll be able to assess how to position your campaigns to succeed. According to Community Marketing, Inc.’s recent 10^th Annual Community Survey, pro-LGBTQ brands that are recognized by the community include Target, Starbucks and Amazon. 

Anderson takes our Marketing Minute video series on location to Hillcrest, in beautiful downtown San Diego. There, our correspondents will give you the one minute rundown on the 4 things marketers should know about the LGBTQ community

Being successful at LGBTQ marketing means having a specific set of LGBTQ Creative Guidelines. While some companies have hit the mark with LGBTQ advertising, like Honeymaid's LGBTQ Campaign, others wound up actually offending this community due to lack of truly understanding this audience and the diversity within in it, like the infamous Heineken Light Beer commercial.