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Marketing Insurance to Gen X Women: The 7 Immutable Laws

By Scott Hopkins on Oct 18, 2017 10:00:00 AM

Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity to for marketers to connect with and focus on Gen X women specifically.

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How to Keep Your DM Creative Fresh and Your Results Strong

By Melinda Risolo on Oct 9, 2014 12:06:58 PM

If you’re lucky enough to have a strong control, in any medium, by all means keep using it. You may be tired of it—but as long as it delivers great results, don’t mess with a winner

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