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Insurance Marketing Must: Life Stage Brings Incremental Gains

By Scott Hopkins on Nov 15, 2017 10:00:00 AM

Delivering the right offer to the right person at the right time has been a formula for DM success since its inception. But gauging that timing hasn’t always been simple. Considering an individual's life stage is crucial in marketing across the board, but is even more imperative in any insurance marketing.

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Marketing Insurance to Gen X Women: The 7 Immutable Laws

By Scott Hopkins on Oct 18, 2017 10:00:00 AM

Women make 85% of all purchasing decisions, yet 91% of women say advertisers don’t understand them. Wow. And with Gen X controlling 31% of the total US income, there is a huge opportunity for marketers to connect with and focus on Gen X women specifically.

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How to Keep Your DM Creative Fresh and Your Results Strong

By Melinda Risolo on Oct 9, 2014 12:06:58 PM

If you’re lucky enough to have a strong control, in any medium, by all means keep using it. You may be tired of it—but as long as it delivers great results, don’t mess with a winner

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