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Social Media: Sound Off! How to Succeed in the New Age of Silent Movies

By Steve Stanard on Jul 11, 2018 10:00:00 AM

Video is what gets attention on social media. But what’s the best way to get your message “heard” when 85% of viewers are watching video with the sound off?

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Healthcare Marketing: IoT in Full Effect

By Taliyah Ferris on Sep 19, 2017 10:00:00 AM

What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.

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5 Digital Trends for 2017

By Melissa Martinez on Jan 19, 2017 9:21:46 AM

Feeling a bit behind as to what trends are expected in 2017? Fret not! With all the technological advancements that continue to pop up, there are many digital trends that are expected to peek their lovely heads out this upcoming year. We’d like to share five that you should pay close attention to and consider when planning your marketing efforts for the year.

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What's Hot in Creative: 5 Design Trends for 2017

By Ben Brown on Jan 4, 2017 10:09:00 AM

Many web design trends over the last few years have come about by a gradual evolution, rather than a sudden leap. Much of this has been influenced by the rise of mobile devices and responsive design, as well as an increasing desire to present information in a visually-appealing and accessible way. Some of the most interesting and important trends aren't brand-new, but 2017 will be the year they really shine. Many trends are even being combined to create richer experiences for users. Here are five examples that are likely to have the most impact on our digital marketing efforts. 

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Recap: How These 5 Hot Digital Trends Played Out in 2016

By Melissa Martinez on Dec 21, 2016 8:10:34 AM

2016 has come and gone! Well, we do have a few days left until it’s officially over, but we can all agree it’s been quite a year. At this time last year, we shared with you 5 Digital Trends to watch out for in 2016. Let’s take a look back at what these trends were and how they panned out over the year.

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The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions

By Leah Smith on Apr 16, 2015 1:26:23 PM

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

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Clickable Paper: Overcoming the QR Code’s Biggest Barriers Through a Better Customer Experience?

By Rachel Sciacca on Feb 24, 2014 2:58:38 PM

In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, and often these new technologies come from a great idea, but have many initial barriers to usage.

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SXSW Recap: Using Emerging Technologies to Reach Your Audience

By Randy Everett on Apr 30, 2013 11:29:26 AM

This is the first in a series of articles recapping interesting sessions that our staff attended at the 2013 SXSW (South by Southwest) Interactive Festival. Anderson Direct Marketing (ADM) made the investment to send three team members to Austin, Texas, to learn about interactive marketing ideas that we could apply to solutions for our clients. This session was a discussion about the use of new technologies to reach your customers and includes notes and video clips from the session to share our knowledge.

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SXSW Interactive Conference Provides Insights for ADM

By Randy Everett on Mar 12, 2013 8:00:08 AM

SXSW (South by Southwest) Interactive Festival is an annual conference to learn about emerging technologies, network with cutting-edge vendors, and attend training sessions from some of the brightest minds in the Interactive arena. For SXSW Interactive 2013, Anderson Direct Marketing (ADM) sent three team members to the festival to attend sessions about social media, mobile marketing, direct marketing, email marketing, engineering viral videos, using emerging technologies, trending web design techniques, seamless customer experiences across multiple screens, gamification, augmented reality advertising, and much more.

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