Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow.
Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.
Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.
What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.
While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.
Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.
When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.
In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare space.
It's that time of year where holiday lights are being hung, decorations are being displayed and marketing experts are looking into their crystal balls to predict the future. The Interactive team at Anderson Direct Marketing (ADM) is continuously researching marketing trends and has compiled our favorite recent articles about Online Marketing trends for 2013.
A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.