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Millennials & Healthcare: What Marketers Need to Know

By Erica Cohen on Jun 20, 2018 10:00:00 AM

Millennials, by definition, are those born between 1982 and 2000. They came of age in the new millennium and are more diverse than any other generation, growing larger as young immigrants continue to come to the United States. As of a census completed in 2015, millennials surpassed the baby boomers as the largest living generation. Want to know what they think about healthcare? Read on.

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5 Medicare Marketing Best Practices

By Melinda Risolo on Jun 5, 2018 10:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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Why Medicare Age-In Prospects Need More TLC from Medicare Marketers

By Scott Hopkins on May 15, 2018 10:00:00 AM

The stakes couldn’t be higher. Statistics show that after folks sign up for a Medicare plan, fewer than 30%
ever switch. Which means once you get them, you’ll most likely keep them. And, of course, the longer you
keep them, the more they’re worth. We’re talking about lifetime value, or LTV.

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Medicare Marketing: 3 Essential Steps for Converting Late Retirees

By Scott Hopkins on Mar 14, 2018 10:00:00 AM

Americans are living longer and working longer due to lifestyle choices, better access to quality health care, and sheer financial need. 65 is the new 55! It is imperative that Medicare marketers pay attention to this late retiree segment, as it continues to grow. 

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Tick Tock: The Importance of Speed of Response to Your Marketing ROI

By Scott Hopkins on Feb 27, 2018 10:00:00 AM

Working in a world where digital marketing continues to grow in importance, one thing that you learn very quickly is a positive Return on Investment (ROI) depends on an optimized lead-to-sale process.

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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Healthcare Marketing: IoT in Full Effect

By Taliyah Ferris on Sep 19, 2017 10:00:00 AM

What is the Internet of Things (IoT) you may be asking? Well, it’s anything designed to process a unique task that can transmit and receive real time data over the cloud, or simply an intelligent device that is connected to human interaction. Read on for details and how IoT is taking the healthcare industry by storm.

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Medicare Marketing and You: Working with CMS 101 + New Guidelines

By Lila Swedarsky on Aug 2, 2017 10:00:00 AM

While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.

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5 Critical Tips for Medicare Direct Mail

By Melinda Risolo on May 10, 2017 8:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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3 Questions to Ask Before Starting Your Medicare Marketing Campaign

By Lila Swedarsky on Apr 5, 2017 9:47:00 AM

When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.

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