Anderson Marketing Blog

Churn: the annual rate in which customers leave a brand.

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here. 

360 video marketing is here and it's pretty exciting! During this year’s Fast Company's Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we were treated to an exclusive experience of Samsung’s Gear 360.

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here. 

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here. 

Last week we spoke about how Customer Intelligence can change the game in terms of your marketing and sales growth. If you missed it, you can read about it here.

We all want to be smarter at what we do. We want to have the inside scoop. Be one step ahead of our competitors. But where’s the secret sauce? It’s in understanding who your customers are and what drives their interest, consideration and, ultimately, their buying behavior. In other words, it’s the strength of your Customer Intelligence.

In case you missed our last post on the fourth of four ingredients to a successful SEO campaign, you can read up on it here.

In the past few weeks we’ve gone into detail about each of the major facets that impact your natural search rankings and traffic. We’ve discussed the need for content to be robust and authoritative, how that content then attracts high quality inbound links to your site, and finally covered why the technical structure of your site needs to be transparent to search engines. (In case you missed last week's post on the third ingredient, you can read about it here).