As a veteran marketer, you are typically more than comfortable receiving and reviewing creative layouts or proofs from your internal marketing team or external vendor. You know what to look for and what to double-check. As a new marketer or someone who has transitioned into a marketing role, these tasks can seem daunting.
Proofing Checklist for Every Marketer
Jekyll and Hyde: Why Your Direct Marketing Creative Could Be At Odds With Your Brand
Do you find your marketing in this situation? Everything with your marketing communications seems to be going well. Your brand has been in place for months, maybe years. Guidelines, templates, asset libraries and training are all available to employees and resources. Then you begin to discover that:
Understanding the True Power Behind Marketing Success: The Offer
I've actively worked in direct marketing for more than 30 years, and never before has it been this easy to be a great marketer. The Internet now provides access to virtually unlimited free information on marketing best practices through blogs, webinars and more.
DRTV Success: Using Creative, Production and Results to Support and Build on Each Other
“In order to understand the big picture, everyone should fear becoming mentally clouded, and obsessed with one small section of truth.” -Xun Zi, 312–230 BC
The Effectiveness of Direct Mail in a Digital World
It’s not an exaggeration to say the world is going digital. But does that mean direct mail—
long the standard for highly focused, results-driven marketing—is no longer effective and relevant? On the contrary.
Direct Mail Quality Best Practices
When looking for the right direct mail partner, it’s important to find a firm that is committed to quality. Following are some direct mail quality best practices that will ensure your campaign is executed without a hitch.
Direct Mail Production: Spotlight on Specialty Equipment
Anderson has some specialty equipment on the production floor that streamline our print and mail jobs. These machines coat, stitch, perforate, and so much more, and allow us to process unique jobs in-house with efficiency and high quality. The following pictures, video, and descriptions will demonstrate our productivity in action! Here’s a bit more information about each one…
Is It Time to Change Your Creative?
Think your current direct mail package is worn out and ready to retire? Well, it may only appear that way to you and others in your organization—but not to your prospects.
Direct Mail Production: Spotlight on Inkjet Print
If you have a printer at home, chances are it’s an inkjet. Anderson’s five commercial inkjet machines are bigger and more complex than the average desktop model, but they operate on the same printing principles.
USPS Postage Increase and Direct Marketing: A Silver Lining
Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.