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Life Cycle of a Direct Mail Piece at Anderson Direct Marketing

By Gretchen Tietge on Aug 1, 2013 9:43:33 AM

For 28 years, Anderson has been hard at work creating and producing the best direct mail(DM) in the business. We are an ever-evolving organization, committed to staying fresh and providing our clients with the best services possible. As a one-stop shop, our people do it all— strategy, creative, data, interactive, production—you name it! But what is the bigger picture? How exactly does a DM piece go from start to finish?

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Is Print Dead?

By Kelsey Dale on Jun 12, 2013 11:25:35 AM

On April 24, 2013, Anderson Direct Marketing participated in its first Google+ Hangout. Creative director Carlos Perez represented ADM in the second episode of Xerox’s “Ask the Experts” series. Joining Perez were Gordon Kaye, editor and publisher, and Ilana Greenberg, creative director from the magazine Graphic Design USA. The question that brought these experts together was, “Is print dead?” All of the experts answered confidently with a resounding no. Kaye started the conversation with the subject of tangibility. With print, you can touch, hold and feel a piece. Other mediums cannot connect to us in this way.

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A Marketer? A Detective? Maybe a Bit of Both.

By Deb Morel on May 31, 2013 4:02:23 PM

We’re all familiar with the formula—the success of a direct mail package is 40% list, 40% offer, and 20% creative. So why do we spend 90% of our time on creative—edits, revisions, etc? Oh wait, that’s another blog topic. Today, let’s talk about direct mail offers—when they work, and when they don’t.

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Direct Marketing Quality Assurance

By Amanda Botzer on Nov 28, 2012 10:00:40 AM

Back in September I wrote about our company’s quality mission statement, which highlighted how Anderson strives to provide the highest level of quality and direct marketing services in the industry. This time I want to share Anderson’s quality policy mission statement: We are committed to understanding our customers’ expectations and meeting or exceeding those expectations as we continuously improve our processes. As a company, we strive to reach perfection and are always looking for ways to improve our procedures.

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Offset Printing vs. Digital Printing

By Amanda Botzer on Nov 26, 2012 10:00:16 AM

Offset Printing:

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Full Service Marketing Agency Defined

By Katey Pfeil on Nov 19, 2012 10:00:41 AM

Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?

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New Postal Regulations for Self-mailers

By Amanda Botzer on Oct 22, 2012 9:00:02 AM

Effective January 5, 2013 the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM) 201.3.14, to provide new standards for folded self-mailers (FSM) and non-enveloped mail pieces that are mailed at automation or machinable prices.

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USPS Fun Facts: Direct Mail Marketing

By Amanda Botzer on Oct 19, 2012 9:00:15 AM

How much do you know about the U.S. Postal Service? Check out these interesting facts from the post office.

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Reviving a Healthcare Marketing Campaign

By Lauren Gilde on Oct 18, 2012 8:54:55 AM

A combination of the current economic state, unemployment rates and healthcare reform are pushing the uninsured consumer market into the spotlight of the healthcare world. This market growth has caused many marketers to focus and review the best ways to reach this group. As most consumers prefer to receive healthcare information through direct mail, the key is to utilize the right message to stand out in the crowd. Recently, Anderson Direct Marketing was faced with a similar challenge reviving a plateaued direct mail campaign targeted towards the uninsured consumer for a large healthcare provider.

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The Direct Mail Renaissance

By Ryan Dee on Oct 12, 2012 8:25:42 AM

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

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