Anderson Marketing Blog

When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.

Every superhero needs an arsenal of tools to succeed. Batman has his utility belt, Superman has his super powers, and now you will have 6 amazing free tools to add to your arsenal. As a web development professional for over 14 years, I’ve seen many online tools appear and evolve. Here are 6 of my favorite FREE tools that I've enjoyed using recently to succeed on my projects…

When I first saw the letters UX, I had to ask,

Having the right people, doing the right things, at the right time. That’s the core approach to developing interactive projects. Each department should be represented and team players need to be aware of their part in the big picture. Leaving a key player out, even during the first kick-off meeting, can have consequences in the later stages of the project. This chart is an example of what makes up an Interactive Team. Refer to Six Stage Interactive Process to see how each department coincides with the phases of an interactive project.

To help ensure the success of an interactive project, it’s essential to communicate with the client and your internal team during each stage of your process and when key stakeholders’ reviews and approvals are required. ADM’s six interactive stages are the foundation of all our interactive services. Our six stage interactive process is as follows: