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The Art of Website Optimization: Strategy to Implement Immediately to Increase Conversions

By Leah Smith on Apr 16, 2015 1:26:23 PM

Overwhelmed with all the digital technology out there? Don’t have $50,000 to spend on a digital consultant but want to optimize your website?

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5 Tips for Using Campaign-Specific Landing Pages

By Leah Smith on Mar 11, 2015 2:31:36 PM

You should be using campaign-specific landing pages if your customers are accessing you online by:

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LinkedIn Endorsements

By Leah Smith on Nov 5, 2013 12:10:55 PM

Customers and colleagues have been pondering the LinkedIn endorsement feature and wondering if it’s good or bad. There’s even a rumor that people get points for endorsing their network. I hope that this article sheds some light on the positives and negatives of the feature and dispels some of the rumors surrounding it.

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Gmail Inbox Updates Video

By Leah Smith on Sep 10, 2013 10:31:54 AM

Have you experienced the new Gmail inbox updates?

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Top Three Email Marketing Trends in 2013

By Ryan Dee on Mar 11, 2013 8:41:05 AM

You thought everyone was using email? Think again. There are still people out there who have never used this method of communication. In fact, according to the Direct Marketing Association, email usage is expected to continue to increase through 2015. What does this mean to you as a savvy e-marketer? It means you have new prospects to engage. Yet, you will also need to find ways to capture the attention of email veterans. Here are three trends to keep in mind when executing your email marketing efforts.

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5 RSS Readers to Follow Your Favorite Blogs

By Randy Everett on Feb 15, 2013 3:23:52 PM

Reading blogs is like Christmas shopping... your goal is to find a variety of specialized items to match several unique needs on your list. When shopping, do you prefer driving to 20 specialty stores or would you prefer to visit one superstore with all the products that you want? When reading blogs or news sources, would you prefer to go to 20 different websites or have all of those sites available in one single location? With an RSS reader, it's like shopping in Santa's Workshop with all the gifts in one location!

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10 Tips for Creating a Compelling Webinar

By Ryan Dee on Jan 22, 2013 8:45:43 AM

1. Tell a story. Be sure your webinar has a beginning, middle, and an end. When planning your content, begin with an intriguing main idea and develop an outline around it to ensure you stay on topic. Build your content steadily as you progress to that great “aha” moment at the end. And remember, every great story has a great title. A great title is an excellent way to grab attention and increase attendance.

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Commonly Used Interactive Terms and Definitions

By Leah Smith on Dec 7, 2012 11:00:50 AM

Whether you’re new to interactive marketing or have been doing it for years, it’s never too late to hone your vocabulary. Anderson Direct Marketing’s Interactive team put together the below list of commonly used interactive terms and definitions. Have a term that’s not listed? Email InteractiveSolutions@andersondd.com and we’ll add it!

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Why You Need A Direct Response Landing Page

By Lauren Gilde on Nov 15, 2012 12:37:25 PM

Landing pages, microsites and all things interactive are hot topics at Anderson these days. More and more often we are approached by our clients to help take their campaigns into the integrated marketing realm, and a great landing page is one of the best places to start.

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SEO vs. SEM. The Same Thing?

By Katey Pfeil on Oct 25, 2012 10:28:40 AM


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