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MARKETING MINUTE VIDEO: Customer Intelligence in a Nutshell

By Lauren Gulley on Oct 6, 2016 1:48:30 PM

Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.

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Customer Intelligence in a Nutshell: CI Series Recap

By Lauren Gulley on Sep 23, 2016 8:31:28 AM

To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.

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MARKETING MINUTE VIDEO: How to Write a Business Case Using Customer Intelligence Data

By Lauren Gulley on Sep 1, 2016 8:00:38 AM

Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here

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How to Write a Business Case Using Customer Intelligence Data

By Deb Morel on Aug 24, 2016 7:00:14 AM

Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”

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MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Lauren Gulley on Aug 3, 2016 8:51:39 AM

Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here

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Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential

By Deb Morel on Jul 27, 2016 7:30:37 AM

Churn: the annual rate in which customers leave a brand.

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MARKETING MINUTE VIDEO: Customer Profiling: 4 Steps to Unlocking your Brand’s Secret Weapon

By Lauren Gulley on Jul 21, 2016 12:21:18 PM

Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here

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Customer Profiling: 4 Steps to Unlocking your Brand's Secret Weapon

By Deb Morel on Jul 7, 2016 8:00:53 AM

Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.

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MARKETING MINUTE VIDEO: 5 Steps To Get More Bang for your Marketing Buck Through Customer Segmentation

By Lauren Gulley on Jun 29, 2016 8:28:25 AM

Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here

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Getting Smart About Customer Segmentation: 5 Steps To Get More Bang for your Marketing Buck

By Deb Morel on Jun 22, 2016 8:00:45 AM

In the second installment of our five-part Customer Intelligence Series, we will continue to discuss the components of Customer Intelligence. If you missed part 1, you can find it here

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