Goal: Share basic Google Analytics metrics marketers should keep in mind when assessing their website’s traffic, specifically based on the goal of their sites.
Over the last few months we have been running a Customer Intelligence series, which included 5 installments of both blogs and supplementary videos. Today, this video brings it all together and gives you a breakdown of how Customer Intelligence can truly fuel your marketing efforts.
To wrap up the Customer Intelligence series that we have been running throughout the summer, here’s a recap of the Customer Intelligence series that our Manager of Customer Intelligence, Deb Morel, has written.
Last week, we spoke about how to write a business case and how to leverage Customer Intelligence to get a "yes" on your proposal. In case you missed it, you can read about it here.
Since we were kids, we’ve been asking the question “Why?” Why can’t I do this? Why do I have to do that? And sometimes the reason we were given was simply “Because I said so.”
MARKETING MINUTE VIDEO: Predicting the Future: The 3 Must-Have Metrics That Reveal Customer Churn Potential
Last week, we spoke about customer churn and how you can identify trends in behaviors that indicate customer churn, and in turn incorporate strategies to mitigate that risk and increase retention. In case you missed it, you can read about it here.
Churn: the annual rate in which customers leave a brand.
Two weeks ago, we spoke about customer profiling and how you can find more of your most responsive and profitable customers—and clone them. In case you missed it, you can read about it here.
Have you ever been in a meeting discussing the success of your marketing efforts and had someone say… “Great work! Now go out and get more customers that look like that.” You might scratch your head and think to yourself, if only it were that easy.
MARKETING MINUTE VIDEO: 5 Steps To Get More Bang for your Marketing Buck Through Customer Segmentation
Last week we spoke about customer segmentation and how vital it can be when determining where to allocate your marketing budget to yield the most rewards. In case you missed it, you can read about it here.