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The Medicare Marketer's Paradox: Why Winning More Prospects Doesn’t Always Mean More Profitability

By Scott Hopkins on Oct 10, 2017 10:00:00 AM

Dig deep and you’ll find something very interesting about your Medicare segments (perplexing may be a better word). Through our 25 years of Medicare marketing experience, we have uncovered an interesting trend when determining which prospects merit allocating the most marketing budget to acquire.

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Medicare Marketing and You: Working with CMS 101 + New Guidelines

By Lila Swedarsky on Aug 2, 2017 10:00:00 AM

While most direct marketers will tell you about the importance of creative and word choice in crafting any type of direct response advertisement or marketing piece, the importance only increases when you need to work within the guidelines of a government oversight agency.

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5 Critical Tips for Medicare Direct Mail

By Melinda Risolo on May 10, 2017 8:00:00 AM

Since most Medicare marketing takes place during two time periods—when prospects turn 65 (Age-In) and the Annual Election Period (AEP)—prospects are hearing from you and your competitors. Here’s how to make your creative work extra hard to break through.

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3 Questions to Ask Before Starting Your Medicare Marketing Campaign

By Lila Swedarsky on Apr 5, 2017 9:47:00 AM

When you first begin planning your Medicare marketing campaign, there are a few key questions which you have to ask yourself and your teammates. Having these answers will guide you on the right path as you draw up your marketing strategy and can help save you time and energy in the long run.

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