Anderson Marketing Blog

In 2013 the Affordable Care Act (ACA) was passed, which changed the healthcare landscape drastically, and sent consumers and marketers into the flurry of a whole new system. We at Anderson Direct Marketing are intrigued with this restructure, both in a personal way and also for what it means to our clients in the healthcare space.

When is the last time you tried to convey a concept to a person who had a different primary language than you? Or even a different cultural background? I personally ran into this when I moved from the Midwest to the West Coast and found differences in my dialect and terminology. I was even diagnosed as having a case of a “hard Midwesterner accent.” My enunciation of certain vowels was easily identifiable by locals and harassed as being “different,” and I was asked over and over again to repeat that word for their amusement. I was also informed that I was calling certain things by their wrong labels: it is “soda” not “pop,” “lunch” not “dinner,” and “you all” not “y’all.” I have attempted to overcome this debilitating disease and finally call soda by its correct name, but this so-called accent is going to stay.

As my good friend Tracy likes to say, flat is where it’s at. And she’s right—flat design is everywhere you look.

Food, technology, music. There is much to be excited about at South by Southwest (SXSW). Three of us at Anderson will be attending, including me, to soak up the sights and sounds plus sit in on sessions so that we can bring you the latest in interactive marketing.

In order to succeed with marketing, you must consistently work to evolve your processes and strategies to account for changes in your target market, taking into consideration new technologies and the potential changing demographics of your market. Much of that involved the creative design and overall user experience. New technologies are emerging all the time, and often these new technologies come from a great idea, but have many initial barriers to usage.

Postage rate increases went into effect on January 26, which affect the price of a number of mail pieces. Across the board, rates increased 6 – 7%, making this the largest postal increase in over a decade.

My wife bought me a rice cooker for Christmas. Just when I thought I couldn’t be more elated I saw this burst of genius written on the box:

To bid or not to bid. That is the question. It seems there’s a big debate about bidding on competitors' keywords when engaging in paid search campaigns. Anderson believes you shouldn't bid unless you know a few things in advance. The following provides you with a list of best practices for bidding on competitors' keywords.

Keeping your audience engaged with a steady stream of fresh content is important to the success of your and any business. But the task can seem daunting. Here are some basic tips to ensure you have a solid content strategy for 2014.