Big Data is a term that both inspires and confuses many of us in the marketing industry. We hear about it at our conferences and in the boardroom on a daily basis. But what does it mean? And more importantly, what does it mean for your business?
Business Decision Making—Use Data or Gut Instinct?
I don’t know about you, but I trust my gut on most things. But what I don’t take chances with is my clients’ or my company’s money. Gut decisions can drive great insights into what to test, when to test and where to test, but these need to be calculated decisions. Decisions made with consideration to the overall risk to your business.
Google Analytics: Avoid Three Common Mistakes and Maximize Your Tracking Ability
Topics:
Analytics
Digital Marketing
Direct Marketing
Full Service Direct Marketing Agency
Marketing Strategy
Best Practices
Big Data
Google
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Full Service Marketing Agency Defined
Hang around the marketing world long enough and you’ll likely hear some pretty interesting terms and phrases. For example, have you ever heard the term “full service marketing agency” and wondered what it means exactly?
Topics:
Analytics
Digital Marketing
Direct Mail Marketing
Direct Marketing
Full Service Direct Marketing Agency
Marketing Strategy
Big Data
Creative/Design
Social Media
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DMA2012 Guest Blogger: Dave Marold
Here's what our esteemed colleague and friend, Dave Marold (Professor at Eastern Michigan University) has to say about the DMA conference:
Topics:
Big Data
Conferences & Tradeshows
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The Direct Mail Renaissance
When you think of words to describe direct mail, what comes to mind? Is “interactive” one of those words? If not, it should be.
Topics:
Content Marketing
Digital Marketing
Direct Mail Marketing
Direct Marketing
Website/Web Design
Big Data
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